Prolific Media - Why Growth at All Cost is Crazy

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 6 January 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the special feature, we talk about digital advertising, entrepreneurship, profitability, and brands with the founders of Prolific Media, Ramzey Nassar, Jacob Chandler, and Nick Raschke. From the beginning, the founders of Prolific Media were adamant about one thing: they weren't going to let clients spend money unless there were seeing some sort of result. As they tell it, this "business-owner" mindset is a direct result of the success and "lessons learned" from running their own e-commerce store and brands which they still do to this day. It has given them an appreciation of the risk and rewards that many brand founders go through. It's also why they are so successful.

In part 1 of this insightful episode, Ramzey, Jacob, and Nick share How their business/brand owner mindset helps them help other brands, Why email is so important to your digital advertising strategy, How data influences your ad strategy, Why some people need to get punch in the gut by reality, Why growth at all cost is dangerous and risky, The difference between the Midwest vs. Westcoast growth perspective, Why you should run ads with a business owner mentality, Why you shouldn't spend money without seeing results, Why you should run from agencies that promise crazy growth, and What things you need to look at in order to be successful at buying ads for your brand, and so much more.

Join us while Ramon Vela interviews Ramzey, Jacob, and Nick in Part 1 of this episode and listen to them share the inside story of a brand.

For more on Prolific Media visit: https://www.prolific.media/

Visit the partners who make this show possible:
Privy - https://www.privy.com/cf
Churn Buster - https://churnbuster.io/pod
Retention Science - RetentionScience.com

Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	I think it's not in our DNA to spend money without seeing results.
0:26.4	And I've told that point blank to a lot of clients,
0:29.1	and they don't really like that.
0:30.2	But I'd rather say that than they come back to me three months later
0:34.5	and they say, you lost all of our money,
0:36.5	because I will never do that ever.
0:38.4	So most of the time, they will go with another agency that promises them extreme growth.
0:45.0	And what we see is after they're done with them after a few months, they come right back to us.
0:50.1	And they're like, guys, I actually liked working with you better.
0:52.6	We had a much higher ROAS.
0:54.7	We were hitting even similar numbers because one thing that I think some people don't realize is you could spend as
0:59.5	much money on these platforms as you want. They are just a cash machine. It just spend, spend. But
1:05.5	there's other reasons that you're probably not driving revenue. Is your creative good? Is your website good? Maybe
1:12.0	your product is just complete shit and nobody wants it or it's not priced appropriately for the market.
1:17.7	So there's so many other things that need to be fixed prior to just spend money to hit revenue
1:24.7	goals because that is the easiest way to die and I actually think
1:27.7	over the next three to five years when all these e-com companies bust and they all all the money
1:33.7	dries up from all the investing you're going to see people focus more on return on ad spend
1:37.9	and that's where we shine like even brighter stars than we already are.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.