On social media, you've got less than two seconds to grab someone's attention.

So what are brands like innocent doing to stand out?

If they're all the same, why would you not buy the one that has made you laugh?

What about South by Southwest?

Everybody is doing video, like that's how we're achieving discovery.

And what does success look like to feed from?

If a million people see our content at Inzou Sen, the Hollowas, to be a wink.

I'm Kat Anderson from Sprite Social.

Listen to our podcast Social Creatures and hear the secrets to social media success

from brands like these, as well as LinkedIn, Ryanair and many more.

Hello and welcome to the Intelligence on Economist Radio.

I'm your host Anne McElvoy, filling in for Jason Palmer.

Every weekday we provide a fresh perspective on the events shaping your world.

Free money for all, sound enticing, but how is the idea of universal basic income

intended to protect the poor and marginalised in society working out in practice?

And some jaunty new looks for beards in a remote part of Pakistan.

Our Asia editor will be letting us in on a new trend.

First up though.

Canada's Prime Minister Justin Trudeau has long been a pin-up for liberals around the world,

but now he's facing calls within his own country to resign.

Critics of Mr. Trudeau, like opposition leader Andrew Sheer, argue he's guilty of political

meddling to protect a big construction company named SNC Lavalang from prosecution.

...