Trinity Mouzon Wofford: Golde Co-Founder and CEO

Second Life

Who What Wear

Fashion & Beauty, Arts, Society & Culture, Careers, Personal Journals, Business

4.8 • 3K Ratings

🗓️ 8 November 2021

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you’re into wellness, you likely would instantly recognize the modern pastel palette of superfood brand Golde from your Instagram feed. The collection of superfoods and skincare-boosting products, such as the Original Turmeric Latte Blend, are made with contemporary ingredients that think beyond the traditional healing box. In 2017—at just 23 years old—Trinity Mouzon Wofford launched the brand from her Brooklyn apartment. Four years later, Golde can be found on the shelves of massive retailers like Urban Outfitters, Goop, and Target. But before it all, Wofford was actually on a more traditional path to becoming a doctor. On this episode of Second Life, find out how Wofford built her accessible and joyful wellness brand after diverging from her initial medical path and stopping at various startups along the way.

Transcript

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0:00.0	Hi, we're Carleen and Jill, host of Breaking Beauty Podcast.
0:03.5	The show all about the breakthrough people, products, and moments in beauty.
0:07.0	On our show, you're going to find hella inspiring guests, like Emily Weiss of Glossier and
0:11.0	you'll get beauty tips galore from the top pros in the industry, like Kim Kardashian's
0:15.2	makeup guru.
0:16.2	And you'll hear skin care secrets from the likes of Dr. Pimple Popper.
0:19.7	Plus, you'll get shopping help with our damn goods episodes where we review the latest
0:23.8	products hitting store shelves to let you know what's actually worth your money.
0:27.4	This is an every Wednesday to Breaking Beauty Podcast.
0:32.2	Hi, everyone.
0:38.8	I'm Hillary Kerr, the co-founder and chief content officer of Who Up Where.
0:44.0	And this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:50.4	We're talking about their work journeys, what they've learned from the process of setting
0:54.8	aside their doubts or fears, and what happens when they embark on their second life.
1:00.6	Today, I'm speaking with Trinity Mouson Wofford, the founder of the Genius Wellness Brand,
1:06.6	Gold.
1:08.0	Chances are you've seen the company's superfood latte powders and all natural face masks
1:13.3	light up your Instagram feed.
1:15.1	But, on the off chance that you haven't, Trinity founded the accessible, affordable, and
1:20.2	joyful wellness company back in 2017 when she was just 23 years old.
1:26.1	Initially formulating those first powders right from her Brooklyn apartment, the assortment
1:30.7	has since grown to include a range of beauty products enriched with supercharged ingredients
	...

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