Hey guys, welcome back to Skin Anarchy.

Today we're having a very fun conversation because we never got to talk about the world of professional-grade skin care very much because it's usually, you know, kind of locked into the spas and the aesthetic clinics and stuff, so we don't really get that behind-the-scenes look into truly professional-grade products.

So with me today, I have the CEO and founder of Bio4, which is this amazing brand.

They're truly innovating the space of professional grade product.

So without further ado, please welcome Dr. Ronite, Segev.

Welcome Dr. Ronit.

I'm so excited to host you.

Yeah, happy to be over with you.

Yeah, I'm excited to dive in. I know you have a lot of science in your background, you know, in your educational background.

And I'd love to really dive into the moment that, you know, you decided to launch bio for.

I mean, what was that moment of frustration for you where you thought I need to start something on my own?

So the turning point for me was when I have noticed my first signs of aging at age of 36.

And, you know, it happens toward the end of my undergraduate degree in biology.

In this point where all of us students are deliberating which direction to take for the master's.

And for me, it became very clear.

So biology for me is second career.

My first career was I was a marketing manager with a degree in a business administration.

But, you know, since I was a kid and very young, I was very passionate about biology.

I love biology.

I was always envious in the scientists that

developed drugs and solution to physical problems. I always wanted to be in this place. So at the age

of 32, I took myself back again to the university and signed to the first degree in biology.

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