This episode of the Outside Podcast is brought to you by Hydroflask,

makers of the new Trail Series bottle, which lets you go farther with less weight.

My name is John Cupid, I'm Director of Design at Hydroflask.

John led one of the teams designing the Trail Series.

Step one in their process was talking to customers to see what they wanted in a new bottle

made specifically for hiking and backcountry adventures.

You know, the first thing that we do with every project is we try to better understand our users.

Hydroflask is known for their stainless steel bottles

that keep liquids cold for up to 24 hours

or hot for 12 hours.

They're also extremely durable. Customers told John and his team that they love those features,

but also that there was one thing they'd like to see improved,

if possible.

During the conversations with them, what we learned was that they would like a lighter product.

Then there was the improvement that people didn't realize they needed.

We were watching people use our inline bottles out on the trail.

You know, their hands are slippery from sweat.

Sometimes they're holding the bottles along the body rather than the carry strap,

just to have a different hand position.

And that's something we noticed.

John and his team took all that back into the lab and came up with the Trail Series bottle,

the lightest weight vacuum insulated bottle on the market.

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