Ayana Elizabeth Johnson Wants YOU to Save the Planet

Outside Podcast

Sports, Wilderness

4.4 • 2.1K Ratings

🗓️ 19 August 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marine biologist Ayana Elizabeth Johnson has to be among the busiest scientists in the world. She runs a conservation consulting firm, Ocean Collectiv, as well as a think tank focused on the future of coastal cities called the Urban Ocean Lab. She was an advisor to Elizabeth Warren’s campaign. In June, she wrote an influential op-ed for The Washington Post that explained to white environmentalists why it’s critical for them to join the movement for racial justice. She’s currently editing an anthology of essays by women climate leaders, and also writing her own book on solutions to climate change. And starting this week, she’s cohosting a new podcast with industry titan Alex Blumberg ambitiously titled How to Save a Planet. Her journey to becoming a star in the environmental movement has been defined by a collaborative approach to problem solving, and now she’s asking us all to work together on answering a very big question: What does the future look like if we get it right? This episode of the Outside Podcast is brought to you by Hydro Flask, maker of the new Trail Series bottle, which lets you go farther with less weight. Learn more about it and purchase yours at hydroflask.com/trailseries

Transcript

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0:00.0	This episode of the Outside Podcast is brought to you by Hydroflask,
0:04.0	makers of the new Trail Series bottle, which lets you go farther with less weight.
0:09.0	My name is John Cupid, I'm Director of Design at Hydroflask.
0:14.0	John led one of the teams designing the Trail Series.
0:17.0	Step one in their process was talking to customers to see what they wanted in a new bottle
0:22.0	made specifically for hiking and backcountry adventures.
0:25.0	You know, the first thing that we do with every project is we try to better understand our users.
0:33.6	Hydrophlask is known for their stainless steel bottles
0:36.3	that keep liquids cold for up to 24 hours
0:38.7	or hot for 12 hours.
0:40.3	They're also extremely durable. Customers told John and his team that they love those features,
0:45.0	but also that there was one thing they'd like to see improved,
0:49.0	if possible.
0:50.0	During the conversations with them, what we learned was that they would like a lighter product.
0:55.0	Then there was the improvement that people didn't realize they needed.
1:00.0	We were watching people use our inline bottles out on the trail.
1:04.0	You know, their hands are slippery from sweat.
1:07.0	Sometimes they're holding the bottles along the body rather than the carry strap,
1:12.0	just to have a different hand position.
1:15.2	And that's something we noticed.
1:17.6	John and his team took all that back into the lab and came up with the Trail Series bottle,
1:22.0	the lightest weight vacuum insulated bottle on the market.
	...

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