Transforming Media Strategy: Pete Pachal on Ethical AI in Newsrooms

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 20 November 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Pete Pachal stands out as a forward-thinking leader navigating the rapidly evolving intersection of artificial intelligence and the media industry. With a deep background in journalism and a role shaping editorial strategy at CoinDesk, Pete recognized early on the radical implications of AI tools for journalism, public relations, and communications professionals. His early adoption of AI, organizing practical use cases, drafting policy guidelines, and launching educational resources positions him as a crucial guide in this transformative landscape. Pete’s insights stem from hands-on experience, having overseen the integration of AI workflows in large newsrooms and now dedicating himself full time to enabling others to adapt strategically.

Transcript

Click on a timestamp to play from that location

0:00.0	But it is like, you know, if you have a content operation where say it's mostly podcast driven,
0:05.7	like maybe, I don't know, people we know. And they want to do some content derived from their
0:12.6	podcast and they use an AI assist, something like Notebook LM. I understand that. And while that
0:18.3	has aspects of slop and is arguably slop, I think that's not
0:21.7	quite, not quite the same thing as someone just doing it the sake of SEO clicks.
0:28.0	Step into the world of success with your brand amplified, the ultimate podcast designed to
0:33.8	unravel the intricacies of thriving businesses. I'm your host, Anika Jackson,
0:38.3	and I'm on a mission to uncover the stories, strategies, and secrets that have propelled
0:43.6	entrepreneurs and business leaders to success. I am privileged to have Pete Poshal on the show today.
0:53.2	Pete, you have a long background in journalism,
0:56.7	and you've been at many great institutions. And you've taken kind of the age that we're in right now
1:04.2	and tried to help media professionals, publicists, just people in our industry and comms,
1:10.3	understand how they can move forward with AI.
1:13.7	Because we were talking a little bit before this. It's changing every day. New tools are being
1:19.5	whipped out. Publications are coming up with, they're either in lawsuits with some of the LMs or
1:26.9	they're trying to figure out a way to make
1:28.1	the model work for them. So, you know, you've been a consultant for so many great publications
1:33.5	and organizations from the BBC to the Washington Post and many more. So thank you for being
1:39.2	here and being able to offer us a fresh perspective on these topics.
1:44.9	Yeah, it's my pleasure.
1:47.1	First, thanks so much for having me, Annika. It's been, I'm really excited to get into all this stuff with you.
1:51.0	And yeah, 100%.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Bleav + Anika Jackson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bleav + Anika Jackson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.