Transformational > Transactional: Sell Identity, Not Steps
The Amy Porterfield Show
Amy Porterfield
4.9 • 5K Ratings
🗓️ 21 October 2025
⏱️ 56 minutes
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| 0:00.0 | Hey there. Welcome to the Amy Porterfield Show. |
| 0:10.8 | It is so easy to hide behind tactics and webinars and podcast episodes and tips and tricks and steps. |
| 0:19.9 | But when you really decide to draw a line in the sand |
| 0:23.2 | and start speaking out and speaking to the things that really matter to you when it comes to |
| 0:28.7 | your work and the transformation that you offer, the things that really move you, move your |
| 0:35.0 | clients, really coming from that place of conviction, I promise you you will start |
| 0:40.0 | attracting a different type of person. |
| 0:46.0 | If you've been following me for a while on my podcast, then you know that my focus and messaging |
| 0:52.1 | has slightly changed and I think it's going to continue to do so |
| 0:56.3 | over the next year. And here's why. For many, many years, I have worked only with beginners, |
| 1:02.7 | or at least I've attracted beginners into my world, and they've evolved into some of them |
| 1:08.2 | amazing entrepreneurs, not only because of me, but because time has gone by. |
| 1:12.3 | And hopefully some of my trainings have helped them to become incredible entrepreneurs selling |
| 1:16.8 | courses and memberships and group coaching and all of that good stuff. |
| 1:20.7 | But over the last few years, I feel like I've been called to speak to women who are already in business and it might still feel chaotic and messy |
| 1:31.9 | and confusing, but they're in it. They're growing their email list. They have offers. They're |
| 1:37.6 | putting themselves out there. And then in addition to that, I've been speaking to women who are |
| 1:42.6 | making great money in their businesses, |
| 1:45.0 | and they want to learn how to systematize and scale and really step into a bigger role as a visionary |
| 1:52.0 | and have the right team to support them. |
| 1:55.0 | And we're going to talk about this in the episode today. |
| 1:58.0 | That's why I'm telling you about this. |
... |
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