Profit > Revenue: Tiny Tweaks, Bigger Take‑Home

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 23 October 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Find The Hidden Profit Potential That Already Exists In Your Business Hot take? Revenue is a vanity metric. Because if you’re not actually taking home the income (and freedom) you dreamed of, you’ve got a profit problem. In this special bonus episode, I sit down with financial literacy coach and CPA Jamie Trull to talk about one of the most overlooked aspects of online business: sustainable profit. Together, we unpack the hidden profit levers inside your business, how to identify which offers are draining your time and energy, and the mindset shifts that allow you to step into true CEO-level financial decision making. Jamie brings practical, approachable advice to help you see your numbers differently, so you can finally stop hustling for vanity metrics and start creating a business that supports your life, not the other way around. Whether you have digital courses, a one-to-one service, or a mix of offers, this episode will show you how small shifts in pricing, costs, and strategy can add up to massive increases in your take-home pay. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Revenue ≠ Profit — A million-dollar business at a 5% margin only nets $50K. Jamie reveals why focusing on profit over vanity revenue is the real key to freedom. 2️⃣ Identify Hidden Profit Levers — From pricing and upsells to indirect costs and offer mix, Jamie shares how small tweaks in your business model can unlock significant profit. 3️⃣ It Doesn’t Have to Be Perfect to Be Useful — You don’t need to be a CFO to understand your numbers. Even rough estimates and small shifts can create lasting impact and clarity in your business. RESOURCES MENTIONED IN THIS EPISODE: If you need a roadmap to finding the profit hiding in your business, Jamie’s book is here to help! Get your copy at jamietrull.com/hiddenprofit Join the waitlist for The Milly Club: millyclub.amyporterfield.com MORE FROM JAMIE Follow Jamie on Instagram @jamie.trull MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transcript

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0:00.0	Hey there, welcome to the Amy Porterfield Show.
0:09.2	You need to run a sustainable business that is paying you well so that you will continue to be here.
0:19.0	I think, oh, what about my customers and my
0:22.1	clients? Well, you're not going to be able to have any customers or clients. If you're not
0:25.9	running a business with sustainable profit margins that ensure you're going to be here a year from now.
0:34.3	So I've got this program called the Millie Club. I've talked about it before on the podcast.
0:38.9	And each cohort is a group of 30 entrepreneurial women that are working toward a million
0:45.6	dollar year in their business, which is a really big milestone.
0:50.4	And inside the Millie Club, one of the things I've noticed is that the biggest aha moments,
0:58.6	the light bulbs that are popping off throughout the six months usually are related to data
1:06.1	and numbers, really understanding their numbers. And here's what I mean. So let's say that you want to do a
1:12.9	launch and you want to make $50,000 in your launch. Well, if you told me that, the first question I
1:20.4	would ask is, how much profit do you want to make? And so if you said, okay, Amy, I want to make a 40%
1:26.4	profit off this launch of $50,000 and say,
1:30.5	okay, great. But then that's where the real work begins. Reverse engineering your numbers.
1:38.6	So you know exactly how many leads you need to get from your email list and how many leads you need to get
1:45.9	from ads. And then understanding how much are you willing to pay to get those leads into, let's say,
1:52.7	a webinar. And then you need to understand how many people do you need on your webinar if there's
1:58.3	going to be, let's say, a 30% show up rate and you think you can
2:01.8	convert at 8%. So how many sales can you get based on how many people on the webinar, 30% show
2:09.3	up rate, 8% conversion. And that's just the live webinar. What about after the webinar, the emails
2:15.7	that go out and you're converting through emails,
	...

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