TRAILER: The marketing industry is in crisis | GaryVee Keynote

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 10 August 2025

⏱️ 3 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

🎧 In this clip from GaryVee’s EXMA Mexico City keynote, he calls out the marketing industry for clinging to outdated channels, wasting budgets on inflated metrics, and ignoring underpriced opportunities in 2024. If you work in marketing, this is your wake-up call.

👉 Listen to the full episode here:

https://open.spotify.com/episode/3t5ZidEOop1L91NENdqokH?si=Xgg8wmbMTBqgcvHNpXimGQ

Transcript

Click on a timestamp to play from that location

0:00.0	It is insane to me how much people hold on to yesterday.
0:04.0	They love a billboard.
0:06.0	They love newspaper.
0:08.0	They love television ads.
0:10.0	And they shit on social media creative.
0:13.0	I don't mind the old things.
0:15.0	I mind that they're too expensive in 2024.
0:19.0	And meanwhile, the place where brand and sales is actually happening is very underpriced.
0:25.6	Marketing friends, you must challenge your organizations.
0:28.6	You are spending money based on fake reports.
0:32.6	You are spending money on fake reports.
0:35.6	Fake impressions, fake reach,
0:37.8	GRPs, bullshit, awards, headlines.
0:41.8	The marketing industry is in crisis.
0:45.1	It is in crisis.
0:46.9	That is why so many brands are taking work in-house.
0:51.1	It's why so many holding companies
0:52.6	are laying off people right now at scale
0:54.6	we must accept that it is 2024.
0:58.7	I too wish it was 1945.
1:02.0	It was such so simple.
1:04.3	Fuck, I wish it was 1830.
	...

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