You've spoken about most recently, first time I heard it, was on a LinkedIn live interview

back in November, about the paradigm shift of social media is now interest media, where content

is not being pushed by algorithms to people who are connected to you, but it's being pushed

to people who have that interest that connects with it's being pushed to people who have that

interest that connects with that piece of content.

There is no doubt in my mind that we are no longer in the social media era.

We are fully in the interest media era.

We are standing up accounts that have no followers and getting more views on our content

than the accounts that have a million followers. It's over. Go ahead.

I'm so happy that I was able to set that up for you.

Thank you, sir.

My question is, what does the industry do?

What are you doing to track it authentically, accurately?

Vanity metrics, it all can be manipulated.

Now that we're in a range of interest media,

where you, if someone's interested in it,

they're shoving the content to them.

Let me jump in since we're jamming.

Yeah.

Miralax, a brand we work on, which normally gets 300 views on its creative before we started

working with it.

Had a video the other day that got 36 million views.

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