Trade Coffee - Brew Good. Do Good
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 11 August 2021
⏱️ 36 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Repeat, and CartText**
Every order is made from green to brown; that’s why customers get the best at Trade Coffee. In the second half of this feature, Mike Lackman, CEO of Trade Coffee, mentions that striving to understand the customer’s needs, speaking authentically, and creating a sustainable experience have been challenging for them but worth it to earn the customer’s trust.
According to Mike, the brand tries to make a difference by delivering hyper-fresh coffee to each buyer. To make this happen, consumers are asked basic questions in a quiz format that makes recommendations based on their answers.
In part 2, Mike discusses:
* The challenges
* How their website works
* Digital trust-building
* Free shipping for subscribers
* Point of alignment for consumers
* An absolutely exceptional experience for customers
* Their cold brew program
Join Ramon Vela and Mike Lackman as they break down the inside story on The Story of a Brand.
For more on Trade Coffee, visit: https://www.drinktrade.com/
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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*
This episode was brought to you by Repeat.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.5 | There's no ground inventory kept in the supply chain. |
| 0:24.1 | Every single order is made from green to brown. |
| 0:26.8 | And that's part of why we're excited to take on the challenge, |
| 0:29.1 | because it's how do you make sure that you can create |
| 0:31.9 | that near Amazon level execution and reliability |
| 0:34.8 | while making this stuff on demand dynamically through a set of small |
| 0:39.9 | businesses who are all using a unified set of technology. It's a big challenge, but there's a |
| 0:44.9 | big upside in being able to tackle it effectively and delighting a lot of consumers in the process. |
| 0:54.1 | This episode is brought to you by repeat, the easiest way for your customers to reorder products they love. |
| 1:01.3 | Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused commerce is the key to customer retention for CPG brands. |
| 1:10.3 | But with monthly churn rates pushing 10% |
| 1:13.3 | across the industry, repeat has a better way. Repeat will automate a frictionless reordering |
| 1:20.3 | experience for the largest part of a CPG brand's customer base, the non-subscriber. |
| 1:26.8 | Repeat uses machine learning to analyze one-time shopper behavior, |
| 1:30.3 | automates reordering notifications, |
| 1:32.3 | and delivers personalized replenishment cards |
| 1:35.3 | that aid in upsell and cross-sell efforts. |
| 1:39.3 | The result? |
| 1:40.3 | Higher LTV, better margins, and more insights on your best customers. |
| 1:46.1 | To learn more, visit signup. |
... |
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