Functional Beverage Group - Certified Organic & Functional
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 14 August 2021
⏱️ 34 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
“Sticking to our values, creating natural products, and helping other companies.” In part 1 of this Feature, we have Shoshauna and Will Routley, Founders of The Functional Beverage Group, an umbrella company for their in-house beverages and services to other beverage brands.
The brand started with Healthy Hooch Kombucha and then diversified and created additional natural products. Shoshauna and Will always dreamed of expanding their business to the point where they can support others and positively impact the world, including things like transparency, integrity, and building healthy relationships with people.
In this episode, we discuss:
* Gratefulness
* Overview of the brand
* Competitive personalities and running a business
* Living your values
* Points of alignment of the brand
* Using ingredients from their farm
* Clean minimal branding
* Thrive remedies
Join Ramon Vela and Shoshauna, and Will Routley as they break down the inside story on The Story of a Brand.
For more on The Functional Beverage Group, visit: https://funbevgroup.com/
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
This episode is also brought to you by StoreYa.
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.7 | And he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | We started with one product with healthy huge kombucha, |
| 0:24.6 | and at the time it was almost unheard of in Canada. |
| 0:28.6 | There was, GTs was just made its way in Canada, and that was about it. |
| 0:33.6 | So we thought that would be all needed, and then as we do, we realized, |
| 0:36.6 | diversifying what products was a great idea. |
| 0:39.3 | You know, and here we are at this point still learning. |
| 0:42.3 | Well, and steering our way on sort of like, trying to create more natural products. |
| 0:47.3 | So the services that we offer were certified organic, we offer to create certified organic products and products that are preservative free and natural. |
| 0:55.7 | So that's that's the road that we've decided to take is sticking to our values, but also |
| 1:02.5 | creating products and helping other companies create their brands. |
| 1:09.1 | If managing your ads drives you crazy and you're all about automating your econ business, |
| 1:14.6 | then you have to give Storia a try. Storia will launch, optimize, and scale your ads on Google, |
| 1:20.9 | Facebook, and Instagram without you having to do anything. Their powerful AI will optimize |
| 1:26.7 | your campaigns 24-7, delivering the best |
| 1:29.6 | ads to the right customers. They're a Google and Facebook partner that supports over 400,000 |
| 1:35.4 | merchants. That's 400,000. To get started and enjoy a 33% discount for the first month, simply visit storia.com forward slash story. |
| 1:46.4 | That's story, shto r e.com forward slash story. |
| 1:54.6 | Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand. |
... |
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