Trade Coffee - Sustainably Sourced Coffee Delivered Fresh
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 11 August 2021
⏱️ 37 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Repeat, and CartText**
“We think of ourselves as being in the business of discovering better coffee,” says Mike Lackman, CEO of Trade Coffee. This brand delivers fresh, sustainably sourced coffee monthly from the best roasters in the nation.
Coffee is a huge customer category that almost seems musical to Mike. He joined Trade Coffee due to the relationship, origin, quality of products, and consumers' need for personalized coffee. The brand helps customers discover the perfect experience, and for that, it works with the best roasters. The roasters also benefit too by increased awareness, access to more customers, and increased sales.
Trade Coffee takes every coffee bag very seriously. In this way, they earn trust from their customers, and their customers, in turn, trust them with their next bag of coffee.
In part 1, Mike discusses:
* What he’s grateful for
* Overview of the brand
* Why he joined Trade Coffee
* The value they offer top roasters
* How the brand uses data
* Criteria for roasters
* Opportunities in the industry
Join Ramon Vela and Mike Lackman as they break down the inside story on The Story of a Brand.
For more on Trade Coffee, visit: https://www.drinktrade.com/
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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Transcript
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| 0:00.0 | Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | Absolutely. Thanks for having me. |
| 0:23.6 | At trade, we think of ourselves as being in the business of discovering better coffee. |
| 0:29.6 | And the two ways that works for us are, first, with consumers, we have this unbelievable opportunity |
| 0:36.6 | where we're in this economy and the |
| 0:41.0 | society where so many of these different categories are really rooted in providence and quality |
| 0:48.0 | and storytelling and brand. |
| 0:50.6 | And for some reason, coffee, despite just how pervasive it is in our lives, when people make it at home, less than 10% of the time, do they ever buy higher quality, specialty, craft products for the home? |
| 1:02.0 | The American consumer knows a lot about what they want to put in their coffee. |
| 1:05.0 | They don't know a lot about where the coffee comes from, what makes it good, or what kind of personalization they might want with it. |
| 1:11.8 | So helping them discover that really perfect experience about the functional and emotional level |
| 1:17.2 | is a big part of the proposition that we bring to consumers. |
| 1:20.9 | And on the other side, we work with some of the country's very best craft roasters, small |
| 1:25.9 | main street businesses who are real practitioners of their crafts, |
| 1:30.3 | some of whom have very recently been founded, some of whom really pioneered the specialty industry decades ago, |
| 1:36.3 | and we help them discover access to these consumers who are ready for something better. |
| 1:42.3 | We give them access to better growth and help them thrive |
| 1:46.0 | with some of these changes that are happening with e-com and the way people shop |
| 1:49.7 | in ways that would be really hard for them to be able to do as standalone roasting businesses. |
| 1:54.3 | When we put both of those things together, |
| 1:56.5 | we think there's a really outstanding opportunity |
... |
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