TPM Episode 476: Cassie Able, Founder Wild Rye, Smith, Grand Targhee
The Powell Movement
Mike Powell
4.9 • 860 Ratings
🗓️ 16 March 2026
⏱️ 71 minutes
🧾️ Download transcript
Summary
Cassie Abel had a different road than most to the ski industry. While her peers were spending as much time as possible on snow, Cassie was winning 4 State Championships in HS before her Hall of Fame collegiate career. After a stint of a 9-5 lifestyle, Cassie got sucked into the ski industry, first with resort marketing, and then on the brand side with Smith. But when her dream job left town, Cassie stayed back in Sun Valley, started a PR agency, eventually jumped into entrepreneurship with her Ski and Mountain Bike start up, Wild Rye. This is fun episode with a passionate, tenacious, awesome person. Maro LeBlance asks the Inappropriate Questions.
Cassie Abel Show Notes:
4:00: Chelsea Handler, Vashon Island, K2, Elite HS, 4x State Champion, and College
21:00: Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories or sugar.
Insta360 Cameras: The only action sports cam that matters. Get a free gift with purchase over at the site.
24:00: Work, coaching, getting a job at Targhee, Smith, and the decision.
42:00: Elan Skis: Over 75 years of innovation that makes you better.
Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)
45:00: Leaving Smith, PR, starting a brand, challenges, buying her partner out, big accounts, and what's her end game
63:00: Inappropriate Questions with Maro LeBlance
Transcript
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| 0:00.0 | Have a seat on your porcelain throne. |
| 0:02.3 | It's time to talk some shit on the Powell Movement. |
| 0:13.3 | Welcome to the Powell Movement. |
| 0:16.8 | I'm your host, Mike Powell, and I don't want to do a long opinionated intro again. |
| 0:21.6 | I want to talk about how it's women's month and women are incredible and it would be amazing if they were running the world. |
| 0:26.6 | And then apologize because I didn't go all in on women guests for March because I didn't plan for it. |
| 0:31.6 | But I do have a badass woman on this week and I'll talk about her later because now I feel like my hand is forced to talk |
| 0:38.7 | about what's going on in the world again because holy shit we're in a fucking war. I guess we were at war |
| 0:44.2 | last week too but I didn't feel like talking about it and I'm not going to say too much about it this |
| 0:48.3 | time because I don't know what I believe about the whole why behind this war. I mean, there are so many stupid reasons we could be |
| 0:55.4 | at war. The craziest reason is that our supreme leader was chatting with his son-in-law, |
| 1:00.7 | and the son-in-law was like, I think Iran's going to attack us. And then our American Ayatollah listened to |
| 1:06.7 | his relative, the newly minted billionaire, and attacked. That's the story that came out of our |
| 1:11.9 | king's mouth. But the dude lies about everything, and he's been doing so on public record for about |
| 1:17.1 | 40 years. So how could I believe that? I mean, we really couldn't be at war just because the son-in-law |
| 1:22.5 | said to do it. There are plenty of other reasons that I can think of for the U.S. to start a war. |
| 1:27.1 | The obvious one is to make everyone forget about the whole Epstein file things. And when I say the files, that gets our commander-in-chief-off easy. When I mention those files, I'm talking about him getting off, but with children, which is gross. And while I don't want to believe that, I totally 100% believe that our draft dodging |
| 1:44.6 | ruler is a scumbag behind closed doors. |
| 1:47.6 | And I get if you're angry with me or anyone else for saying things like this because |
| 1:51.1 | you don't believe any proof is out there and that this is all fake news. |
| 1:54.9 | This is a dude who said grab them. |
| 1:57.5 | He actually said that about women and there's no argument about that from anyone. |
... |
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