TPM Episode 471: WSM Tradeshow
The Powell Movement
Mike Powell
4.9 • 860 Ratings
🗓️ 9 February 2026
⏱️ 71 minutes
🧾️ Download transcript
Summary
Winter Sports Market, aka WSM, is the only show that resembles what SIA once was. It has all the brands, all the new products, all the in-house staff, all the reps, and all the dealers. As far as industry building and culture building events, outside of movie premiers, this is all skiing has. I went down to SLC to cover the event and detail my trade show experience and along the way I chat with folks like Mike Hattrup, Ted Ligety, Cassie Able, Griffin Post, Jonny Moseley, Alex O'Brien and some other incredible industry legends and insiders.
WSM Show Notes:
4:00: Griffin Post, Cassie Able, Cam Hoffman, Mike Hattrup, and Ted Ligety
21:00: Ski Idaho: With 19 mountains, a ton of snow and no lift lines, why wouldn't you Visit Idaho
Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories or sugar.
Insta360 Cameras: The only action sports cam that matters. Get a free gift with purchase over at the site.
24:00: Tim Petrick, Mike Hattrup, and Jonny Moseley
40:00: Elan Skis: Over 75 years of innovation that makes you better.
Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)
42:00: HP Featherman, Mark Brice, Lauren Samuels, Ben Fresco, Damian Quigley, and Alex O'Brien
Transcript
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| 0:00.0 | Have a seat on your porcelain throne. |
| 0:02.3 | It's time to talk some shit on the Powell Movement. |
| 0:13.5 | Welcome to the Powell Movement. |
| 0:17.1 | I'm your host Mike Powell, and this week I'm doing a podcast from a trade show. |
| 0:21.7 | That's right. |
| 0:22.7 | While there are a lot of great regional shows, thanks to Cammy Garrison and the good folks at WWSRA or whatever that acronym is, |
| 0:29.8 | the WSM Trade Show is the only show in snow that remotely resembles what the SIA used to be. |
| 0:35.9 | Speaking of SIA, they used to be this big trade group that was bigger than the industry |
| 0:40.0 | itself. |
| 0:40.6 | But what happened to those guys? |
| 0:42.1 | What was once the authority on the trade and business is a group that still exists on the |
| 0:46.3 | sales and marketing dollars of the industry. |
| 0:48.6 | I had the head guy on the show a few years back and listened to that interview. |
| 0:52.0 | It didn't seem like the SAA knew who it was back |
| 0:54.8 | then and well, who knows what they do and who they are now. I'm a believer that when a respected |
| 1:00.1 | brand or property all of a sudden starts sucking, well, things usually start at the top. Look at our |
| 1:05.4 | country. Look at the last ski brand I worked for. When you have bad leadership, it doesn't know what |
| 1:10.3 | it's doing. Sure, you can bend people's minds for a little bit and leadership, it doesn't know what it's doing. Sure, |
| 1:11.6 | you can bend people's minds for a little bit and make them think that you know what you're doing, |
| 1:15.4 | but the reality is that the damage an incompetent leader can do to an entity can bring it down |
| 1:20.2 | fast and it takes years to recover. Look at our country, we're in the toilet, and we'll be feeling |
| 1:25.5 | the realities of this leadership for a long time. |
... |
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