4.8 • 824 Ratings
🗓️ 7 April 2025
⏱️ 94 minutes
🧾️ Download transcript
Sven Brunso is the most photographed skier in the history of the sport, but he’s a name that most don’t know. With 140 covers and 2500 pages published, you’ve seen him ski. In the industry, Sven’s work ethic is a thing of legend. He’s known for getting out a day early and setting the skin track and then out-researching everyone for the right beta to get the shot. He’s an animal, and shooting photos is his side hustle. Sven is a longtime ski marketer with an incredible resume that includes Bula, Purgatory, and Leki. No one works harder than Sven Brunso, and no one is as prolific in front of the lens as him either. On the podcast, we talk about how 'Blizzard of Aaah’s' changed his life, how Glen Plake helped create his career, always having a plan b, suicide, and so much more.
Sven Brunso Show Notes:
4:00: Svenergizer, finding skiing, learning to ski through magazines, college in Colorado, Blizzard changed his life, and Arizona
15:00: Meeting Plake at SIA, and overachieving,
22:30: Stanley: The brand that invented the category! Only the best for Powell Movement listeners. Check out Stanley1913.com
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24:30: Mentors, Powder Magazine, creating opportunities, stalking photographers, 25 covers in one day on his first big shoot, not doing well in photography in school and lessons from his dad
46:00: Elan Skis: Over 75 years of innovation that makes you better.
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48:00: Losing his dad, working in marketing for Bula, seeing the brand explode with Jonny Moseley, VP of Marketing at Purgatory, shooting photos, and the work he puts into it.
62:00: Selling photos, annoying photographers, favorite photos, travel, his wife’s suicide, quitting skiing,
71:00: Inappropriate Questions with Mattias Giraud
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0:00.0 | Have a seat on your porcelain throne. |
0:02.3 | It's time to talk some shit on the Powell movement. |
0:13.5 | Welcome to the Powell movement. |
0:16.9 | I'm your host Mike Powell, and man, life keeps coming at us. |
0:25.2 | Between the pain and just suffering through the sadness and the uncertainty in our worlds, life is really fucking hard right now. |
0:27.2 | I'm one of those people who when shit goes south, I'm usually like, well, there are |
0:31.2 | other people out there who have it worse than us. |
0:33.2 | But this time around, we are those other people. |
0:35.8 | And it sucks. |
0:36.8 | And while I complain about not having enough hours in the day, |
0:40.0 | that's because something terrible has happened to my wife, |
0:42.4 | and I need to do whatever I can for my family. |
0:44.9 | But my guest this week, well, up until his recent retirement from shooting photos, |
0:49.5 | he chose to be as busy as I am for his whole career. |
0:52.5 | Sven Brunso is a badass. |
0:54.9 | He has more photographs in print than any skier in history. |
0:58.2 | But he's not just an athlete. |
1:00.0 | Sven is one of those rare combinations of work ethic, |
1:02.7 | pro-athletes ski chops, and an executive-level business mind. |
1:06.8 | So over the years, Sven finds himself shooting on location, |
1:09.9 | and then when it's time to |
1:11.3 | come down and eat, Sven breaks off and does his real job, whether it be with Lakey or with |
... |
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