TPM Episode 394: Luke Edgar Part 2 - K2, Atomic, Rossignol, Ogio, Skullcandy, Traeger

The Powell Movement

Mike Powell

Athlete, Oakley, K2, Hobbies, Ski, Skydiving, Mountains, Redbull, Leisure, Sports, Sking, Basejump, Moto, Powdermagazine, Snowboard, Outdoors, Extreme, Powder, Biography, Party, Olympics, Snow, Fun, Music, Xgames, Skate, Basejumping, Podcast, Skatepark, Snowboarding

4.8 • 824 Ratings

🗓️ 5 August 2024

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

Luke Edgar knows how to tell a story; he has one about everything, and it’s awesome. The dude always maximizes the gun meter. If you listened to Part 1, you know what I’m talking about. Part 2 with Luke talking more about Festical, one of events that fills the pages of his proven brand building-sell through strategy playbook and then we move on to discussing his moves to Atomic, Rossignol, Ogio, Skullcandy and Traeger. It’s another fun conversation, and Dave Billinghurst asks the Inappropriate Questions.

Luke Edgar Show Notes:

4:00: Festical, corporate snowboarding, Alaska, and Atomic

18:30: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com

Stanley: The brand that invented the category! Only the best for Powell Movement listeners. Check out Stanley1913.com

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

28:00: Ogio, Rossignol (DC, Roxy Meryvn), and Skullcandy

39:00: Peter Glenn Ski and Sports: Over 60 years of getting you out there.

Elan Skis: Over 75 years of innovation that makes you better.

Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)

44:00: Earbuds in Canada, Bare Bones Living, and Traeger

64:00 : Inappropriate Questions with Dave Billinghurst

Transcript

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0:00.0	Have a seat on your porcelain throne.
0:02.3	It's time to talk some shit on the Powell Movement.
0:13.5	Welcome to the Powell Movement.
0:16.8	I'm your host Mike Powell,
0:18.5	and as you're listening to this,
0:20.0	I'll be sitting on a beach in Rojobith Beach, Delaware.
0:22.6	If you're wondering where that is, well, that's the spot that Joe Biden fell off his bicycle.
0:27.6	We do a family reunion there every year, and I really need it this year.
0:32.6	As you know, the past couple of years have been really shitty for me and my family.
0:36.6	I should be grateful
0:38.1	that things aren't worse, but really, they can't be that much worse, and I'm not that grateful.
0:43.0	I feel like a victim who just has shit happening to them, and I'm not even the person who's sick.
0:47.9	Fuck, all of this sucks really bad, and that's why I really need a beach vacation. And a beach
0:53.3	vacation is the last thing my guest this week, Luke Edgar, would do.
0:57.1	Well, maybe he'd do the beach if there was good surf and about 50 other adventures nearby,
1:01.9	because if you heard part one of my podcast with Luke,
1:04.5	you'll know that Luke's an adventurer who gets after it all the time.
1:08.0	There is no rest for this man.
1:09.9	And on the podcast, we dive balls deep back into
1:12.6	Festicle, the many brands that Luke worked for, and he has good stories for each one of them.
1:17.7	Before I get into it, I want to thank you for listening and ask you to tell a friend about the show.
1:22.5	It really does help things grow. See, I'm not a pro athlete building a podcast off my name and athletic talents.
	...

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