TPM Episode 393: Luke Edgar K2, Atomic, Rossignol, Ogio, Skullcandy, Traeger
The Powell Movement
Mike Powell
4.8 • 824 Ratings
🗓️ 29 July 2024
⏱️ 81 minutes
🧾️ Download transcript
Summary
Luke Edgar has had a legendary career in building lifestyle brands and keeping them not only relevant but in demand. What makes Luke’s story so wild is that while his history goes back to the early days of snowboarding, the reason he pursued a career in “action sports” is because he learned to surf while he was in the army. And when he got out, his life revolved around snowboarding when the sport was in its infancy in the PNW. On the podcast we talk about the early PNW snowboard scene, modeling, Craig Kelly, trade shows, getting sponsored, K2 and so much more. John O’Connor asks the Inappropriate Questions.
Luke Edgar Show Notes:
4:00: He’s been up to so much lately adventure wise and his avalanche story
24:00: Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com
Stanley: The brand that invented the category! Only the best for Powell Movement listeners. Check out Stanley1913.com
Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.
28:00: Does he need a job, learning survival skills in HS, joining the Army, becoming an Army lifeguard, and surfing
36:00: Leaving the Army and diving headfirst into snowboarding in the PNW, and the antics of Wool Boy
38:30: Peter Glenn Ski and Sports: Over 60 years of getting you out there.
Elan Skis: Over 75 years of innovation that makes you better.
Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products)
44:00: Male Modeling, Craig Kelly was a Burton guy, Ranquet, sponsors, John Logic, and working at the Vogue
55:00: Having a dream about working K2, 27-year-old intern, getting a job and a Lincoln Continental,
65:00: Was there a stigma working for K2, his philosophy of building brands, his big events that tie it all together and Festical
75:00: Inappropriate Questions with John O’Connor
Transcript
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| 0:00.0 | Have a seat on your porcelain throne. |
| 0:02.3 | It's time to talk some shit on the Powell Movement. |
| 0:13.5 | Welcome to the Powell Movement. |
| 0:17.1 | I'm your host Mike Powell, and if you noticed, the podcast is a little different this summer. |
| 0:22.0 | While the focus will always be about the mountains, I've definitely been getting out of my comfort |
| 0:26.3 | zone, and in the coming weeks, you're going to hear some more Wake, BMX, and business episodes |
| 0:30.6 | before I get back to what I know best, and that's snow. If you're like, I'm not listening to this |
| 0:35.5 | podcast to hear about bikers, well, know that all of these interviews are going to be really interesting and if they weren't, I wouldn't put them on the podcast. |
| 0:43.4 | And that's me trying to manage your expectations. |
| 0:46.5 | I know I haven't had a ski episode in a while and they return on September 2nd. |
| 0:50.9 | I have a great one for you then, but this week I'm back to a business episode |
| 0:54.7 | with another industry legend. Luke Edgar grew up in the Pacific Northwest and found snowboarding |
| 1:00.1 | in a roundabout way when it was in its infancy. And Luke's life and times grew with the sport. |
| 1:05.7 | Luke has an insane resume. And between K2, Atomic, Rosignol, Skull Candy, OGO, and Treger, Lucas had some |
| 1:13.3 | incredible jobs and we talk about them all. Actually, we only talk about a couple of them on this |
| 1:18.2 | episode, because Luke has done so much in his career and he's such a talker. And when I say he's such a |
| 1:23.3 | talker, Luke's one of those dudes that I can ask a question and he'll talk for like 10 or 15 minutes |
| 1:28.4 | and it's awesome and it makes for a great podcast. But if you're looking for me to pepper Luke with |
| 1:32.8 | different questions throughout his stories, well, that would make this a 10-part episode and I don't |
| 1:37.0 | have time to do that. But what I did do is I made this one a two-parter and I love it. I think you're going to love it too. But before we chat with Luke, |
| 1:44.5 | I want to ask you to do a few things for me. The first is to tell your friends about the show. |
| 1:48.9 | It really does help things grow. Second, when you see one of my social posts, please either |
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