TPM Episode 338: Joe Johnson, Ski Marketing Guru

The Powell Movement

Mike Powell

Athlete, Oakley, K2, Hobbies, Ski, Skydiving, Mountains, Redbull, Leisure, Sports, Sking, Basejump, Moto, Powdermagazine, Snowboard, Outdoors, Extreme, Powder, Biography, Party, Olympics, Snow, Fun, Music, Xgames, Skate, Basejumping, Podcast, Skatepark, Snowboarding

4.8 • 824 Ratings

🗓️ 7 July 2023

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Joe Johnson has mastered the desk jockey hustle as he's gone from dream job to dream job. While he spends a lot of time at his Salomon desk, he's not chained to it. He's an industry dark man, a behind-the-scenes ideator of some innovative marketing campaigns by some of the biggest resorts and brands out there. On the podcast, we talk about his first passion, basketball, his incredible list of jobs: tourism, resort, agency, and brand gigs, his near-death fall, and a lot more. It's the first business episode in a while, and Digi Dave Amirault asks the Inappropriate Questions.

Joe Johnson Show Notes:

3:00: Sneakerhead, Tonasket, WA, basketball, college scholarship, Internships, and Visit Spokane

14:00: Quitting Visit Spokane during the 2009 recession, being a broke, digital hired gun at Solitude, playing catch up on the mountain, leaving Solitude.

21:30: Rollerblade: They invented inline skating and make the best skates on the planet.

Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar.

Elan Skis: Over 75 years of innovation that makes you better.

23:30: Recruited by The Canyons, The Ultimate Mountain Gig, his life-changing accident, Outside Media, office at Alta

37:00: Stanley: Get 30% off site wide with the code pmovement

Peter Glenn Ski and Sports: Over 60 years of getting you out there.

39:00: His insane Outside Media account list, developing relationships with athletes, competing brands, and leaving Outside

46:00: Sun Valley to Salomon, travel, marketing toolboxes, big picture items, and money

60:00: Inappropriate Questions with Digi Dave Amirault

Transcript

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0:00.0	Have a seat on your porcelain throne. It's time to talk some shit on the Powell movement.
0:13.5	Welcome to the Powell movement. I'm your host Mike Powell, and this week I have a long
0:19.7	intro for you documenting more of the shit show that my life has been this year.
0:23.9	As you know if you've been listening lately, I've been really excited to see the final dead shows in Boulder.
0:29.2	It was something I've been looking forward to as almost a celebration of putting a lot of shit behind me.
0:34.4	As most of you know, my wife got sick in October.
0:37.4	She went into a life-saving emergency
0:39.0	surgery, and that all happened the day that the dead tickets went on sale. I was supposed to buy
0:43.4	my seats and my buddy was going to buy his. But looking back into my text history, this is how it all
0:48.2	went down. Dude, can you buy my tickets for the first and the third? I'm not going to be able to be
0:53.1	at a computer tomorrow. I didn't mention it the other day, but ANJ has been having some medical problems
0:57.5	lately and Monday they found a tumor which they think is cancer. It's totally blocking
1:01.7	your colon and it's causing her so much pain. After two nights in the ER, they have her
1:05.9	in emergency surgery right now. I have a strong feeling that I'm not going to be able to get my tickets. I'll pay you back whenever you send me your PayPal. Thanks, man. So this is the heaviest time in my life. So many tears, so much fear, so much uncertainty. But Anz was a trooper, and she was making it through all these awful treatments after her diagnosis. And I was thinking that if she gets better, I'm going to party my face off in Colorado
1:28.8	with my good friend Steve and his crew. And sure as shit, Anne made it. It was such a relief, and it also
1:34.6	meant that I was going to be able to celebrate like I had planned to. But you know how life can go
1:38.8	sometimes. On Tuesday night, I get a call for my dad that my uncle Bobby had died. He had had
1:44.0	a lot of health
1:44.5	problems over the past 10 years, but it seemed like he was doing better lately. But on that Tuesday,
1:49.8	he went and laid out by his pool, he put some headphones on, and he passed away with a smile
1:54.6	on his face. I guess it was a really peaceful way to go, but still so sad. Now, my uncle Bobby, he was a true character. He was an
2:01.9	endodonist who lived more than all of us. I mean, he did just about everything. He loved to party.
	...

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