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The Powell Movement

TPM Episode 282: Gabe Schroder, Marketing Boss, Powder, Smith, Dakine

The Powell Movement

Mike Powell

Hobbies, Sports, Leisure

4.9860 Ratings

🗓️ 13 June 2022

⏱️ 71 minutes

🧾️ Download transcript

Summary

Gabe Schroder is the most passionate behind-the-scenes player I know in snow business. While he's always been a talented marketer, he's really made his money over the years through building relationships and spreading his stoke for the love of skiing to the masses. Between his jobs with Powder Magazine, Smith Optics, and Dakine, Gabe has made a career out of working with the best athletes in the world, but more importantly, chasing Powder with them.

Gabe Schroder Show Notes:

3:30:  Super G, first performance, riding on the ski train at 6, and going to Vail in HS

12:00:  Whitman College, living in Vail, people he met in town, and the US Extreme's in 99

21:00:  Stanley:  Get 30% off site wide with the code drinkfast

Peter Glenn Ski and Sports:  Over 60 years of getting you out there

10 Barrel Brewery:  Buy their beers; they support action sports more than anyone

23:00:  Winning a Powder Mag essay contest, unpaid internship, and the Powder to the People RV Tour

31:00:  Native American dream stuff, Rossignol, Smith, and the athlete program

39:00:  Rollerblade: Ski season may be over, but that feeling lasts all year with inline skating

Elan Skis:  Over 75 years of innovation that makes you better

41:00:  Inundated with emails, signing athletes, POV pioneer, and Smith is moving

50:00:  Losing athletes, managing dog shows, back to the shop floor, and Dakine   

57:00:  Inappropriate Questions with Cody Townsend, Zach Crist, and Mike Powell

Transcript

Click on a timestamp to play from that location

0:00.0

Have a seat on your porcelain throne.

0:02.3

It's time to talk some shit on the Powell Movement.

0:13.5

Welcome to the Powell Movement.

0:17.1

I'm your host Mike Powell, and normally I'd be in Denver this week for the OR trade show,

0:22.1

but I pulled the plug on this event that was once looked at as a must-attend institution

0:26.6

in the outdoor industry. Why I'm staying home has nothing to do with the crazy cost of travel these

0:31.7

days. It's because, like all the institutions I grew up worshipping in snow, OR has lost its way. I went last winter and

0:39.1

last summer, and for me, and almost everyone I spoke with, it was a huge waste of time and money.

0:44.5

Folks will try and blame the pandemic, but I blame the show for not listening to what their

0:48.5

customers want. I really hope they figure something out because trade shows were rad,

0:53.0

community building events, but not

0:55.0

today's OR. It's currently a shell of what it once was. Another thing that is fucked at

1:00.0

this point is print. Yeah, there is a print revival going on and it's awesome, with Mike Rogie

1:05.0

at Mountain Gazette and Pat Bridges at Slush and Todd over at Bombsnow. They're all doing cool things

1:10.0

on a small boutique level,

1:11.8

but it looks like the days of monthly affordable print are now a thing of the past.

1:16.4

While we all remember powder, snowboarder, and Trans World, they each die to slow death.

1:21.4

And I think to myself, what happened to these once proud titles?

1:24.8

And I find myself looking at the combo of Outside Magazine and I believe

1:28.7

a group of venture capitalists looking to make a huge play to almost monopolize outdoor print.

1:34.7

And the outside group, when they weren't trying to block writers from starting a union to protect

1:39.2

their exploitation by their own company, they were busy putting together secret plans to build an outside verse,

...

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