TPM Episode 236: Amie Engerbretson
The Powell Movement
Mike Powell
4.8 • 824 Ratings
🗓️ 26 July 2021
⏱️ 74 minutes
🧾️ Download transcript
Summary
Amie Engerbretson is a pro skier who understands the importance of marketing yourself and creating your own brand more than most. Amie started as a dancer and didn’t make it in that world, so after a 4-year break, Amie decided she wanted to become a pro skier… she had a path, she’s been a ski model with a photographer dad since she was a kid, and she got a ton of coverage. But Amie wanted more than just ski modeling, she never took no for an answer and made her dreams happen. It's a cool story.
Amie Engerbretson Show Notes:
4:00: Powder, photography, and her Dad
15:00: Born in Tahoe cookie shop and her mom
18:45: Stanley: Get 30% off site wide with the code drinkfast
Alpine Vans: Upgrade your adventure, Upgrade your life
10 Barrel Brewery: Buy their beers, they support action sports more than anyone
21:15: What does her 21-year-old single dad know about parenting, quitting skiing for dance, not making the dance team 8x’s, and college
27:00: Deciding she wanted to be a pro skier, figuring out her value, and becoming her own brand
33:00: Salomon and working with me
38:00: Peter Glenn Ski and Sports
Rollerblade: Find out all about the award-winning Skate to Ski program
39:00: Women’s product, sponsors, and money
48:00: Avalanche, rescue, sharing it with the public and the mental impact of all that
56:30: Warren Miller, making things happen,
62:30: Inappropriate Questions with Alyssa Seemann
Transcript
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| 0:00.0 | Have a seat on your porcelain throne. |
| 0:02.3 | It's time to talk some shit on the Powell Movement. |
| 0:13.5 | Welcome to the Powell Movement. |
| 0:17.1 | I'm your host Mike Powell, and this week my guest is an athlete that I personally put on K2. |
| 0:22.8 | Amy Ingebrigtson pretty much made me put her on the K2 program. |
| 0:26.6 | She's a go-getter who had it in her mind that she was going to be a pro skier, not just a |
| 0:30.9 | ski model. |
| 0:31.9 | And while I may have thought that Amy was destined for a career that was more about modeling |
| 0:36.1 | than skiing, boy was I wrong and |
| 0:38.1 | she is still killing it for K2. |
| 0:40.6 | Speaking of K2, I do need to talk about them for a few minutes. |
| 0:44.1 | As most of you know, I worked there for 16 years and the brand and what it meant will always |
| 0:48.4 | have a special place in my heart. |
| 0:50.3 | So when I was told that there was a K2 reunion for Vashon employees at the old factory, |
| 0:54.6 | I was psyched to go back to the old building, see old friends and relive some memories. |
| 0:59.6 | The reunion did not disappoint. |
| 1:01.6 | First of all, it was put on by the Weed family, so thanks to Mike and Terry Weed for twisting this one up. |
| 1:08.0 | I rolled up to Vashon with good friends and former K-2ers Ben Wallace and |
| 1:12.5 | Matt O'Loughlin. And when I say we rolled up, we kept it Vashon and we walked on to the ferry boat |
| 1:18.4 | and hitchhiked up to K2. That ride was a story in itself, but I'm not going to talk about the |
| 1:23.5 | down-on-his-luck 60-plus dude who jumped in the back of the pickup truck with us with a bag |
| 1:28.0 | of cigarettes and candy, while he was fun to chat with and he was also a former K2 employee |
... |
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