TPM Episode 117: Cody Townsend, Pro Skier

The Powell Movement

Mike Powell

Athlete, Oakley, K2, Hobbies, Ski, Skydiving, Mountains, Redbull, Leisure, Sports, Sking, Basejump, Moto, Powdermagazine, Snowboard, Outdoors, Extreme, Powder, Biography, Party, Olympics, Snow, Fun, Music, Xgames, Skate, Basejumping, Podcast, Skatepark, Snowboarding

4.8 • 824 Ratings

🗓️ 12 April 2019

⏱️ 90 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Cody Townsend has been at the top of the ski food chain for over a decade but he wasn't supposed to be a skier, he was born into a football family with surfing and skiing habit. Well, Cody bucked the family tradition and chose skiing over team sports. He became one of the best of his time, married another one of the best skiers of our time, has created brands, projects and so much more. Another do not miss episode.

Cody Townsend Show Notes:

2:00: Have you ever had technology failures

4:00: Santa Cruz, Tahoe, and the Mighty Mights

7:00: Football, High School, and leaving racing

18:00: Salomon sale, far east travel and sponsors

21:00: Evo: The best online experience in action sports with retail to back it up

RESQWATER (enter the code resqwatertpm for a 20% discount on a 12 pack)

22:15: Who pays Cody, building his digital presence, and creating his own distribution

35:30: Fame, traditional media, and money

42:00: Time off as a pro skier and starting Arcade Belts

45:00: Spy Optic: Get 20% off on their site Spyoptic.com using the code TPM20

10 Barrel Brewery: Buy their beers, they support action sports more than anyone

46:15: The growth of Arcade and being copied

51:00: Filming with MSP, not making the movie, and The Freeride World Tour

57:00: Getting another chance with MSP, The Crack and the controversy

65:00: Conquering the Useless, Risk, and loss

68:00: Ruin and Rose, It’s Called Backcountry Skiing, and comedy

74:00: The Fifty Project

82:00: Inappropriate Questions with Roy Tuscany

Transcript

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0:00.0	Oh, baby. You're listening to the Powell Movement.
0:11.3	Welcome to the Powell Movement.
0:14.5	I'm your host, Mike Powell, and this week on the show, my guest is Cody Townsend.
0:19.6	I spoke with Cody a few years back about his life and
0:22.4	times for another podcast, and it was fascinating. This time around, I cut 20 minutes of that
0:28.5	interview into the podcast to give Cody's background and then dive deeper onto some things that I missed.
0:34.6	Then we jump in the present day for an hour of new content.
0:38.3	It's a great chat where we talk about the 50 Project, Ski Media, Shane McConkey, and a whole lot more.
0:45.3	It's a look into the life of one of skiing's biggest personalities and a guy who is more informed and educated than most professional skiers.
0:53.3	I do want to give you a heads up that this
0:55.4	interview was recorded at two different times and Cody and I sound different on each recording.
1:00.6	I hope that doesn't bother you. Before we get into the show, I'm going to tell you a little bit about
1:05.3	my spring break. And while it wasn't the Daytona Beach spring Break I experienced in 1993, it was the adult
1:12.2	version of Spring Break.
1:13.9	A ski trip with my boy and the goal was to hit a place that we had never been to before.
1:18.4	The spot we chose was White Pass, a mom-and-pop place off the beaten path, and home to
1:23.5	Olympic medalist Phil and Steve Mayer and Steve's, pro skier Andy Mayer. I knew they were
1:29.8	going to have great skiing, but that's really all I knew about the place. And when we pulled up,
1:34.5	there was no looking for parking spots. We parked as close as you can get to the base area.
1:39.2	Then we headed over to the ticket window and our lift tickets were $65 for me, $40 for my kid, and the mountain was completely
1:46.4	empty on spring break. And I hear it's like that most of the time. It was dumping the whole
1:51.1	time we were there, which was a bonus. And the skiing was great. There was a lot of fun, wide open
	...

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