Tourism: Speciality cruises

Business Daily

BBC

News, Business

4.4 • 796 Ratings

🗓️ 15 June 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

How special interest cruises for fans of music, yoga and sci-fi are revamping the industry.

Deborah Weitzmann goes on a blues cruise to find out how the speciality cruise industry works and why it's growing in popularity. She also heads off the ship to find out what happens to on-shore businesses when all the entertainment is on the ship.

Presenter / producer: Deborah Weitzmann Image: Legendary Rhythm and blues cruise; Credit: BBC

Transcript

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0:00.0	The explanation from the BBC World Service takes a deep dive into the big stories affecting our lives,
0:06.7	giving you an unvarnished explanation of the world.
0:11.1	Search for the explanation wherever you get your BBC podcasts.
0:19.3	Hello and welcome to Business Daily on the BBC World Service. I'm Deborah Weitzman.
0:25.3	Outbreaks, port refusals, travellers stuck on board.
0:28.9	The cruise industry stole the headlines during the coronavirus pandemic for all the wrong reasons.
0:35.6	Many predicted that the industry would never recover.
0:38.9	But cruising fans say that's old news.
0:42.2	And when it comes to themed cruisers, there's more demand than ever.
0:46.7	Star Wars or Wildlife, there's also a huge demand for 1980s pop and rock bands. The cruise industry is seeing the specialty cruise as something
1:00.4	which is going to help rescue it and turn its fortunes around. On today's episode, I'll be
1:06.6	sailing through the Caribbean on a blues music cruise to find out why the majority of
1:11.6	travellers return time and time again.
1:14.7	We have a huge returning rate, typically about 80%.
1:17.7	We have one gentleman on the ship as a passenger.
1:20.3	He's sailed on all 38 cruises.
1:23.8	And I'll speak to local portside businesses who are eager to welcome cruisers after a tough few years.
1:34.2	Nobody was coming. Everybody was locked down.
1:37.8	Very talking now. We're getting there.
1:40.7	I'm on that ship. It's a blues cruise.
1:43.0	Send them here.
1:45.5	That's all coming up here on Business Daily.
	...

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