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The Tom Ferry Podcast Experience

Top Real Estate Coaches on Marketing for Listings

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 10 April 2023

⏱️ 37 minutes

🧾️ Download transcript

Summary

The marketplace is changing… Selling a house today is a lot harder than it was yesterday, and on top of that there’s some news which has the potential to change our entire industry. If you ask me, or any of the top real estate coaches out there, now is the moment when you need to adjust your marketing to be hyper-focused on getting listings. So, what are the best listing attraction marketing strategies being used today? On this episode of This Week in Marketing, Jason Pantana sits down with two other top real estate coaches, Kristi Jencks and Jeff Bannan, to find out. They’re talking next-level, advanced tactics that even new real estate agents can use to gain control of the inventory in their markets. It doesn’t matter if you’re a new agent or an industry veteran because this episode is essential for anyone who is looking to stay on top of our shifting environment. Watch or listen, now! In this episode, top real estate coaches discuss… 0:00 – Meet Kristi & Jeff 4:05 – For the new or solo agent 6:34 – Open house opportunities 10:15 – FB events and stacking open houses 14:35 – Videos for generating listings 20:28 – Sphere of influence 25:30 – Knowledge that changes lives 28:00 – Videos that set you apart 31:27 – Defining who you are 35:50 – Connect with Kristi & Jeff

Transcript

Click on a timestamp to play from that location

0:00.0

There's an adage that remains true.

0:02.0

You got a list to last.

0:03.5

[♪ OUTRO MUSIC PLAYING [♪

0:07.4

Anybody who's watching this episode today knows the marketplace

0:10.6

and real estate everywhere has shifted.

0:12.4

It's adjusted, and it's always adjusting.

0:14.8

But if you were selling a house a year or two ago,

0:16.7

it was arguably easier.

0:18.7

And so a lot of agents are struggling, oh, it's harder.

0:20.8

I'm experiencing a diminishing return whereby I have to do

0:23.7

more work to get the same result.

0:25.9

And the answer is, yeah, that's true,

0:27.2

because comparing today's marketplace

0:29.2

to yesterday's marketplace is like comparing gas mileage

0:32.6

on a car driving up a mountain versus a car driving

0:35.1

on a flat, flat road.

0:36.6

It's a different kind of marketplace

0:38.3

that requires a different attitude and a different skill

0:41.1

set.

0:41.8

What's more, we're seeing, candidly, some not crazy news,

0:45.3

but news that could have a strong impact in terms

0:48.0

of the future of an agent's business

...

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