Top Real Estate Coaches on Marketing for Listings
The Tom Ferry Podcast Experience
Tom Ferry
4.7 • 1.1K Ratings
🗓️ 10 April 2023
⏱️ 37 minutes
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Summary
Transcript
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| 0:00.0 | There's an adage that remains true. |
| 0:02.0 | You got a list to last. |
| 0:03.5 | [♪ OUTRO MUSIC PLAYING [♪ |
| 0:07.4 | Anybody who's watching this episode today knows the marketplace |
| 0:10.6 | and real estate everywhere has shifted. |
| 0:12.4 | It's adjusted, and it's always adjusting. |
| 0:14.8 | But if you were selling a house a year or two ago, |
| 0:16.7 | it was arguably easier. |
| 0:18.7 | And so a lot of agents are struggling, oh, it's harder. |
| 0:20.8 | I'm experiencing a diminishing return whereby I have to do |
| 0:23.7 | more work to get the same result. |
| 0:25.9 | And the answer is, yeah, that's true, |
| 0:27.2 | because comparing today's marketplace |
| 0:29.2 | to yesterday's marketplace is like comparing gas mileage |
| 0:32.6 | on a car driving up a mountain versus a car driving |
| 0:35.1 | on a flat, flat road. |
| 0:36.6 | It's a different kind of marketplace |
| 0:38.3 | that requires a different attitude and a different skill |
| 0:41.1 | set. |
| 0:41.8 | What's more, we're seeing, candidly, some not crazy news, |
| 0:45.3 | but news that could have a strong impact in terms |
| 0:48.0 | of the future of an agent's business |
... |
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