Blenders Eyewear - A Time for Leaders to Lead

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 10 June 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Please note we recorded this remotely over a month ago in the height of the pandemic, some of the audio is spotty but the wisdom is real.

In this Feature, Chase Fisher, Founder & CEO at Blenders Eyewear, give us his candid, and sometimes vulnerable, perspective on life during the height of Coronavirus as well as the inside story of this amazing eyewear brand. Plus, while much of this interview is based on our collective experience facing COVID-19, I was struck by how much of what Chase discusses can also be applied to any moment of crisis.

In Part 2, Chase discusses Consumer behavior post-COVID-19, Teaming up with non-profits to give back, Why consumers want a brand they can lean into, Advice for Brand Owners, What authenticity means to Blenders, Storytelling and Blenders, Why you should practice introspection and self-improvement, More advice for entrepreneurs, and Why hard work outpaces intelligence in business and so much more.

Join us while Ramon Vela interviews Chase in Part 2 of this episode.

For more on Blenders Eyewear visit: https://www.blenderseyewear.com/

Gorgias - Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.9	Sunglasses are a seasonal business.
0:23.7	You know, it's a huge bell curve.
0:25.0	So, like, April through July is our sweet spot.
0:28.8	It was three months or time for us to just, you know, make the most of them.
0:34.5	And now that we have this corona thing, it's just it's thrown a wrench in
0:38.3	seasonality. You know, we don't know what to expect going forward. You know, it could be a crazy
0:44.0	second half of the year if we can get through this and or a crazy holiday season. But in terms of
0:50.4	the next few months, like, you know, we're not really expecting things to just
0:54.4	radically change compared to now because we think there's going to be a drastic
0:58.9	hangover from this whole thing.
1:06.7	Hey, you.
1:08.4	Yeah, you.
1:10.0	You work so hard to acquire customers, but what are you doing to keep them
1:15.1	happy? Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built
1:21.7	specifically for e-commerce. So let me introduce you to Gorgeous, which is the number one rated
1:27.4	help desk for e-commerce
1:28.6	and sets up with Shopify and dozens of other apps right out of the box.
1:34.2	So not only can they help you give better, faster, and more accurate resolutions,
1:39.4	they can even help you increase revenues.
	...

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