Welcome to Do This Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for Do This Not That podcast presented by Marigold.

This is our short episode. We're all in long. We get in questions. We get in work questions. We get in ridiculous questions. We try to tackle one of each. And if you want to be an awesome human, you could submit a question. Just got to go to jschwedelson.com. There's a button that says podcast. Another one that says, ask us anything. And that's where we get our question. So the stupid or more ridiculous, the questions, the better. But before we get

to the stupid ones, not that they're stupid, they're amazing. Let's do the work question. We got a

question from Jesse from San Jose. I dig San Jose. I actually right near San Francisco, where I'm

headed to for inbound in a few days.

That's the big event put on by HubSpot. You know, whenever I travel, first of all, I hate checking a bag,

but I'm going for such a long time that I have to check a bag. And why are bags made so heavy?

There's no way you could fill up a bag of any size

and not have it go over the limit

because the bag itself is like 400 pounds.

There needs to be a rule that a bag itself can't weigh something

because what is the point of buying the bag?

What am I talking about?

What's the question? Sorry, Jesse. Jay, we just had our internal

meeting for our Q4 marketing offers. Are there any specific content formats or trends

specific to this year that you think will generate an extra boost in performance that we

should be thinking about. Excellent question.

So let's break this down for business and then consumer.

And we'll even throw in some nonprofit for our nonprofit friends out there.

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