5 • 715 Ratings
🗓️ 25 August 2025
⏱️ 10 minutes
🧾️ Download transcript
Sometimes marketing gold shows up when you’re not even planning to work. Jay Schwedelson and Daniel Murray pulled in a surprise guest – Daniel’s far better half, Ari Murray – and ended up with a masterclass on landing page mistakes you’re probably making. From why mobile-first design isn’t optional to the sneaky ways widgets can ruin conversions, Ari drops quick, practical fixes that will actually make you money. Plus, you’ll hear some surprisingly competitive trivia about birthdays, cakes, and who’s the real GOAT in the relationship.
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Best Moments:
(01:34) Why designing for mobile should be your first priority for any landing page
(02:46) The case for full screen popups instead of small mobile forms
(03:55) How a two step form can capture more data without killing conversions
(05:34) Why birthday and half birthday emails are worth adding to your marketing
(08:03) The widget mistake that silently kills your landing page performance
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Click on a timestamp to play from that location
0:00.0 | Welcome to a new special series called The Bathroom Brink. |
0:05.0 | That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. |
0:10.0 | But I don't recommend both, but that's your choice. |
0:13.0 | This collab is going to be super fun. |
0:14.0 | We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com. |
0:21.4 | Each episode in the series, we are going to go over quick tips about different marketing topics. |
0:26.4 | And if you want to be in the bathroom, fine. |
0:28.8 | Just don't tell us about it. |
0:30.1 | Thanks for checking it out. |
0:33.8 | This is a very special episode of the bathroom break. |
0:39.1 | I'm Jay Schwettleson from Do This, Not That. |
0:45.7 | Not only do we have Daniel Murray from the marking millennials, but we have the most important guests we've ever had, also the only guests we've ever had. Ari Murray, Daniel's far better |
0:51.1 | half, the person behind Go to Millions. She's amazing. I cannot believe Ari is here. Thanks for being here, Ari. You know, I just came in here to get a glass of water and look what they've made me do. So nice to meet you all. Big fan of the series. Love Jay. Daniel's cool and happy to be here. And they said it's quick so yeah before before we get in this episode |
1:11.4 | let's just hype Ari up a little bit like Ari has worked with some of the biggest celebrity |
1:16.7 | brands out there she's the chief growth officer at char brands which launches some of the |
1:21.6 | coolest brands on the internet um so you've got a real expert here and today we're going to talk |
1:26.8 | about landing pages are R.A. |
1:29.4 | So let's kick it off. |
1:30.8 | What is your number one tip that someone should do on a landing page? |
1:34.7 | I think the best thing to do is just to design for mobile. |
1:38.7 | I think so many times you land on any page, and it's so beyond clear that they had a really good idea and they |
1:46.6 | just don't understand their page breaks and what people can consume on their phones and everyone's on |
... |
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