ULTIMATE LinkedIn & Threads Playbook w/ #1 Influencer Chase Dimond! 3.2 Million Followers on LinkedIn Shares his secrets! | Ep. 402

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 29 August 2025

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you’ve ever wondered how the biggest names on LinkedIn really built their audiences, Jay Schwedelson pulls back the curtain with Chase Dimond in this episode. From posting frequency to company (or “theme”) pages to why Threads is worth your time right now, Chase shares the exact strategies he’s using to rack up millions of impressions every month. It’s a rare behind-the-scenes look at someone who’s actually doing it at scale—and what you can steal for your own growth.

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Reach out to Chase directly at [email protected] or connect with him across platforms under the handle Chase Dimond (no “a” in Dimond): https://www.linkedin.com/in/chasedimond/

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Best Moments:

(02:46) Why Chase’s wife went from zero to 70,000 followers in a year

(04:39) The content formats on LinkedIn Chase swears by right now

(05:15) How posting three times a day helped Chase scale from 27,000 to 400,000 followers

(08:21) The engagement that actually matters in the first hour of a post

(08:30) Why “theme pages” on LinkedIn can supercharge your personal brand

(13:15) Repurposing viral content across LinkedIn, Reddit, X, and more

(15:16) The hidden opportunity on Threads and why it’s worth jumping in early

(19:07) How to study creators at different levels to find your own content style

(21:00) The three things every new LinkedIn creator needs to grow consistently

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for Do This Not That podcast, and I have like an incredible human being guest here.
0:22.3	Who's here?
0:22.7	Chase Diamond.
0:23.4	Now, if you're on social media, which is the entire planet, you know Chase.
0:27.1	Why do you know Chase?
0:28.1	Because the guy across all of his company pages just on LinkedIn alone has over 3 million followers.
0:32.6	On his personal pages, over 400,000.
0:35.1	Shopify named him the number one e-commerce influencer on the planet.
0:41.0	Okay. The dude is a big deal. Let me tell you a little story about Chase before I even have
0:44.7	him to start talking. He doesn't know I'm going to say this. But years ago, okay, coming
0:48.8	right out of COVID, I was like, crap, I need to grow on LinkedIn. I had no followers, like zero.
0:51.6	And I'm on LinkedIn and I see this dude, this random guy, Chase Diamond, okay, which is D-I-M-O-N-D, okay? And he had at that time like 20,000 followers. I'm like, wow, that was, that's a lot. At a nowhere, I hit up Chase. I sent him a note. He doesn't know me from a hole in the wall. and said, hey, Chase, I'm a rando.
0:52.7	Will you take a call with me?
0:54.2	I just want to know how you're doing it.
0:55.2	How are you growing on social?
1:13.4	And the guy took a call with me. He told me all the stuff he was doing. He was super transparent for no reason whatsoever. And it helped me out a ton. And since then, he's just been the guy I turned to for all things for social media growth. He's crushing it now.
1:11.8	So, Chase, thank you and welcome to the show.
1:14.7	Dude, thanks for having me. The guy I turned to for all things for social media growth, he's crushing it now.
1:28.1	So Chase, thank you and welcome to the show. Dude, thanks for having me. Can I bring you everywhere? I love how, I love the hype. I want to bring you with me everywhere. Dude, but it's so real because you know what? You didn't have to take that call and it just speaks to the kind of the guy that you are. you all know before chase came on i said chase what do you want me to promote what do you want me to
	...

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