Top 7 Things Instagram Doesn't Want You to Know
The CEO Teacher Podcast
Kayse Morris
5.0 • 734 Ratings
🗓️ 10 March 2021
⏱️ 18 minutes
🧾️ Download transcript
Summary
Instagram marketing secrets not likely found on the web
Hey friend! Do you ever feel like Google hides the best Instagram secrets in a locked box at the bottom of the ocean guarded by a giant octopus and mean looking fish? Secrets like...where can I find the Instagram Engagement Rate calculator? Or...how do I grow my Instagram followers? Okay, so maybe Google doesn't hide secrets to Instagram behind an octopus...but IMHO, Instagram marketing secrets shouldn't be this hard to come by. That's why in today's show, I want to share some secrets to Instagram that my team and I have found that have helped our posts and how these Instagram secrets can help your posts, too.
Secrets to Instagram followers and Instagram Engagement Rate Success
Before we dive in to my top Instagram marketing secrets, it's helpful to remember: Your Instagram is YOUR celebrity highlight reel. And no matter the size of your followers, I believe in the power of every Instagram account, especially when your Instagram following is small. Because the smaller your Instagram account is, the better your Instagram engagement rate is likely to be. Smaller accounts are likely to have followers that actually know them personally. Micro influencers generally have stronger relationships than anyone else on the gram, and they are defined as accounts from 0 - 100,000 followers. Wow! So if that's you, stick around and I'll be sharing some of my top instagram secrets to ranking even higher in 2021.
In this episode, you will learn:
- The real reasons why Instagram Marketing Secrets are hard to find
- Why one of my favorite things to do to people I follow on Instagram is to scroll down to see what their Instagram accounts looked like when they had 27 followers and no clue about business
- What the Instagram Engagement Rate is and why it's the most important factor for your posting performance
- How you can use Instagram DMs to your advantage
- What you're neglecting if you are not leveraging Image Text Crawl and ALT text
Links Mentioned:
The CEO Teachergram Challenge: kaysemorris.com/teachergram
Other Resources:
Take my Teacherpreneur Type Quiz here!
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CEO TEACHER® RESOURCES:
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OTHER EPISODES OF THE CEO TEACHER® PODCAST YOU MIGHT LIKE:
Sick of Not Growing Your Instagram?
Transcript
Click on a timestamp to play from that location
| 0:00.0 | It's important to think of every customer as an online celebrity with followers, with friends, |
| 0:06.1 | and above all, influence. That quote is by Dave Kirpin. I do think all social media platforms |
| 0:12.7 | hold hidden gems that you just can't Google and get a straightforward answer to. And in today's |
| 0:19.9 | show, I want to share some secrets to Instagram that we've found over the years |
| 0:24.1 | that have helped our post and how they can help your post too. |
| 0:27.9 | But before we dive into my top secrets to Instagram, I want to revisit the quote that I shared |
| 0:33.4 | at the beginning of the show. |
| 0:34.8 | It's important to think of every customer as an online celebrity |
| 0:38.2 | with followers, friends, and above all, influence. Dave Kirpin. Look, guys, listening to train |
| 0:45.7 | sounds like this during your podcast, every single podcast episode, I hope, is just like going home. |
| 0:53.7 | But this is so vital. No matter |
| 0:56.1 | how large your following is or isn't, it doesn't matter. Your Instagram is your celebrity |
| 1:03.3 | highlight real. I believe in the power of every tiny Instagram account. The smaller the account, the better the Instagram engagement rate, |
| 1:13.9 | because more than likely, those small accounts have followers that actually know them personally. |
| 1:20.1 | I like to call these types of accounts micro influencers. They have an influence that is so strong, |
| 1:26.5 | even if it is only a few people, that is powerful. |
| 1:30.6 | Let me give you a scenario. Let's say that one of my students has an Instagram account of |
| 1:35.0 | 397 people. He shares the CEO Teacher School on his Instagram stories and 10 of his friends |
| 1:41.6 | send him a direct message or see him at school and they ask him |
| 1:45.2 | about the CEO teacher school membership in the hallway. Those 10 people are probably 80% more |
| 1:51.5 | likely to purchase my program than if someone with 100,000 followers shares about my membership. |
| 1:59.4 | Why? Because they know him. They probably like him and they |
... |
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