I'm very excited to share this recording with you guys, which happened at our conference,

SaaSopin.com, with over a hundred speakers, all founders of B2B SaaS companies. We have a very

high bar for what speakers share on stage. So you're going to enjoy this episode where we dive deep

into revenue graphs, real tactics, and real growth metrics.

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to getlatka.com.

We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

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So 30 years in subscription software and business experience. CEO twice, head of marketing sales, services, and customer success five times.

Two total burn downs that we return pennies on the dollar, five exits, three strategic, one, I'm sorry, two

strategic, two private equity and one IPO.

So I've got a lot of scars of what I did wrong.

So I created this company to try to show how metrics can help inform your decisions in your

journey coupled with using external benchmarks,

to kind of say, how am I doing against companies like mine?

Because so many of the benchmarks out there today,

they're too generic.

What you want to know is for a $5 million company

with a 25 ACB product with a sales led motion,

selling to enterprise customers,

which might my CAQ payback period be, right?

That's more important than CAC payback period

...