Top 3 Tips That Will Help You Sell Out Your Event!
Powerhouse Women
Lindsey Schwartz
4.9 ā¢ 912 Ratings
šļø 4 August 2022
ā±ļø 33 minutes
šļø Recording | iTunes | RSS
š§¾ļø Download transcript
Summary
I can't believe our fifth in-person Powerhouse Women event is coming up in just a few weeks! Hannah and I have been getting a lot of questions about how to promote and fill an event, so we're breaking down the top three things that have helped us sell out our event every year.Ā
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We get into the strategy behind having multiple deadlines to convert earlier ticket sales, what a mini launch is and how you can apply it to your own promo calendar, and the importance of building up your community so that they can help with powerful word-of-mouth marketing. Hannah also has some amazing tangible tips for how to reach out to sponsors and make your event profitable.Ā
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In this episode we talk about:
- Our experience with having flash sales and early bird pricingĀ
- Creating a natural urgency that you can build into your promotion
- Different ways that we have mini launches, like contests and speaker announcementsĀ
- What it looks like to play the long game and show up for your community outside of the eventĀ
- Viewing sponsorships as mutually beneficial collaborations, not free handoutsĀ
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If you loved today's episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!
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Click HERE to get your tickets for the Powerhouse Women 2022 event!Ā
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CONNECT WITH POWERHOUSE WOMEN
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Transcript
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| 0:00.0 | Really, really make sure that the first event that you fill a room of people in, that the experience is magical. |
| 0:09.4 | How can you make that experience so good that you have those people in your community talking about it for next year when you do the event again? |
| 0:18.5 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. |
| 0:25.3 | I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, |
| 0:29.3 | and together we'll unlock the confidence and clarity you are looking for |
| 0:33.9 | to help you get out of your own way and into action around your next big idea. |
| 0:49.0 | Hey everyone. I am joined by Powerhouse Women's C-O-O today. And we've been getting DMs upon DMs with |
| 0:57.7 | questions from those of you who are also hosting your own events or retreats, live experiences of any |
| 1:04.8 | kind, and a lot of SOS calls to help figure out how to promote and fill your event. So we thought we would record a little |
| 1:13.3 | podcast on it because then we can just send this to you. And it really is one of our favorite |
| 1:19.7 | topics to talk about. The powerhouse event pretty much gets planned all year. Like from pretty much |
| 1:25.3 | right when it's over, we're already planning for the next year. So it's |
| 1:28.1 | on our brains all the time. We got a lot of good stuff for you guys. I know. We do love talking about |
| 1:32.8 | this. And just so you know, I never mind whatsoever if you do DM and ask questions. Usually |
| 1:38.6 | it's just a much longer answer than I can send in a DM. So this will give me a longer form answer to send those of you who are planning things either |
| 1:47.9 | this fall or maybe early next year. |
| 1:50.5 | So we're really going to talk a little bit about some of the things that have helped us |
| 1:54.3 | have success in selling out our event every year. |
| 1:57.6 | And when I say selling out, that number has obviously grown over the years. |
| 2:03.4 | The very first powerhouse women event was about 100 people. And then it went to just shy of 200. |
| 2:10.3 | Then we had 300 people in the room the year after that. So it's continued to grow to the point |
| 2:15.9 | where now this will be our fifth live event, |
... |
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