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Build Your Tribe | Grow Your Business with Social Media

Top 2018 Instagram Story Practices with Brock Johnson - 223

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Business, Marketing

4.92.7K Ratings

🗓️ 4 April 2018

⏱️ 22 minutes

🧾️ Download transcript

Summary

Chalene's son Brock Johnson is taking over this episode of Build Your Tribe, Brock is a stories marketing coach and a successful entrepreneur. Today Brock will be talking about Instagram stories. Why should you care about storytelling in general? Stories hold the attention of viewers better than any other kind of content. Story telling is ingrained to hold our attention as human beings. We have been story telling for hundreds of thousand of years. Stories hold our attention, they make us interested, story telling causes certain chemical reactions to occur in our brain, which can promote things like generosity, trust, bonding and likability. Generosity, trust bonding and likability are all the things we would love our customers or viewers to experience when watching our stories. In this episode Brock will share with you the best tips to grow your influence, income and impact with stories. Build Your Tribe was brought to you by : http://www.131Method.com Stop dieting and start living! For complete show notes for this episode go to: www.chalenejohnson.com/podcast Be sure to follow Brock on all the socials: Instagram, Snapchat, Twitter: Brock11Johnson Hey…send me a tweet and let me know what you thought about this show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! xoxo Chalene Connect with me on your fav social platform. At the moment mine is -SnapChat: ChaleneOfficial Http://www.Facebook.com/Chalene Http://www.Instagram.com/ChaleneJohnson Http://www.Twitter.com/ChaleneJohnson

Transcript

Click on a timestamp to play from that location

0:00.0

Hey there, welcome to Build Your Tribe.

0:04.9

My name is Shaline Johnson.

0:06.5

And my name is Brock Johnson.

0:08.6

My mission is to share with you everything I've learned from my 25 years in business,

0:13.4

from idea inception to big business marketing strategies.

0:17.6

And my goal is to share with you social media money making strategies to help you transform

0:23.5

your idea into passive income, even when you've got limited time and a tight budget.

0:30.1

Alright Brock, this one's all you, take it away.

0:34.0

I'm a stories marketing coach.

0:36.0

And today I'm taking over this episode of Build Your Tribe to talk to you about Instagram

0:41.4

stories, specifically giving you my best tips to grow your influence, income and impact

0:46.8

with Instagram stories.

0:48.5

But before we dive into the tips, I want to answer why stories platforms, not just why

0:54.0

Instagram stories, but why does Snapchat work?

0:56.5

Why should you care about Snapchat?

0:58.0

Why should you care about Facebook stories?

1:00.3

Why should you care about storytelling in general, whether it's on a Facebook live

1:04.7

or YouTube video or an Instagram video?

1:07.5

Why should you care about these storytelling platforms?

1:11.2

Well, first of all, they hold the attention of viewers better than any other kind of

1:16.7

content because they take up the entire screen.

1:20.1

When you're watching a Facebook story, an Instagram story, or a Snapchat story, it takes

...

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