Too Reliant On Facebook and Google Ads? Do These Things #1939

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 8 December 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1939, Neil and Eric talk about what to do when you’re too reliant on Facebook and Google ads. While there’s nothing wrong with running Facebook and Google ads, especially if you’re getting good results, it’s important not to put all your marketing investment in one place. Tune in to learn how you can diversify your marketing investments and take a long-term mindset to your marketing strategy! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Too Reliant On Facebook and Google Ads? Do These Things. [00:28] Why you want to diversify your marketing investments. [01:01] Some other avenues you should be looking into, like SEO, affiliates, and partnerships. [01:56] How a long-term mindset can help your marketing. [03:49] The benefits of optimizing your conversion rates. [04:44] That’s it for today! [04:46] Go to https://marketingschool.io/live to apply for our next event! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right, guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.2	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	Today, we are going to talk about what to do if you're too reliant on Facebook and Google
0:56.2	ads.
0:57.3	Think about it this way.
0:58.7	You spend a ton of money on Google ads and Facebook ads, and there's nothing wrong with
1:02.0	it.
1:03.0	Eric and I don't think you should stop it.
1:04.0	It's profitable to spend more, but you don't want all your eggs in one basket.
1:09.9	And we've seen this specifically in the e-commerce market, which a lot of e-commerce
1:13.8	I got hit when Apple made their iOS changes when they came to privacy.
1:18.9	They weren't getting as much ROI from their Facebook ads.
	...

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