Tonal - The Home Gym Designed with You in Mind
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 12 March 2024
⏱️ 62 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands
In this episode, Ramon Vela interviews Ian Yung, Senior VP of Revenue at Tonal. We take you on a journey through Ian's career shift from the automotive industry to the cutting edge of fitness technology.
Below are the key takeaways from our conversation:
* His transition from a traditional industry to a fast-paced tech environment and the lessons learned along the way.
* How understanding your customer's needs is pivotal in creating meaningful connections and successful business strategies.
* Tonal's digital weight training system and how Ian likens it to Apple's ecosystem
* How Tonal uses data to tailor resistance and provide a personalized workout experience.
* Why resistance training is the cornerstone for long-term health management.
* How Tonal is revolutionizing this space with data-driven insights.
* How investing in one's physical health early to reap benefits in later years.
* How Tonal caters to performance-oriented individuals through its suite of features like data analytics, community support, scientific coaching, and personalized resistance training
* And so much more!
Join Ramon Vela and Ian Yung as we break down the inside story of Tonal on The Story of a Brand.
For more on Tonal, visit: https://www.tonal.com/
Remember to follow the show for more conversations with leaders shaping the future of business and wellness.
*
Today's Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/
Compass Rose works with founders and executive teams to help identify issues and opportunities and work with you to operationalize the brand so you can grow and scale profitably, raise funds, innovate, and more. Visit for more information.
SARAL - The Influencer OS for Brands: http://storybrandoffer.com/
Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link.
Transcript
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| 0:00.0 | Now that I work at Tonal and now that I've had access to truly best in class experts in that realm, |
| 0:07.1 | I've learned so much about my own body that had I known 20 years ago, |
| 0:11.6 | even my own sort of minor limitations would have been addressed and insolved. |
| 0:17.6 | So I'm very tall and I've had sort of bad knees and even had surgery on both my knees |
| 0:24.3 | 10 years ago. |
| 0:26.1 | What I learned is because of my unique physiology, my hips externally rotate more than |
| 0:32.2 | they internally rotate. |
| 0:33.6 | And so when I do certain exercises or not, there ends up being a muscle imbalance that |
| 0:39.8 | puts more strain on my kneecaps. And I known this, I would have addressed it with a personal |
| 0:45.6 | workout plan and in physical therapy kind of regime that would have addressed those imbalances |
| 0:52.3 | and reduced the wear and tear on my joints 10, 20 years |
| 0:56.8 | down the road, the wear and terror that I'm feeling now in my mid-40s, which had I known 20 years |
| 1:02.4 | ago. So there really is no, like the best time to start is yesterday, ultimately, for all these |
| 1:09.3 | things. As long as you can do it in a |
| 1:12.5 | personal way that's right for you and your lifestyle and also your own body, because everyone's |
| 1:17.3 | body is different. And that's where our North Star is, to make everybody stronger every day. |
| 1:23.5 | And everybody, both as one word, everybody, but it also has everybody because everybody is different. |
| 1:42.3 | Like, always, we have an story of a brand. Like always, |
| 1:45.0 | we have an amazing guest and brand that we're going to feature on today's show. But before we |
| 1:48.9 | do, I want to give my main sponsor Compass Rose a special shout out. Compass Rose is an advisory firm |
| 1:55.8 | that is supporting me throughout 2024 and I just couldn't be more grateful for their support. As a matter of fact, |
| 2:01.6 | I wouldn't be able to do the show without them. But the most important thing I want to mention is why. |
... |
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