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Automotive. There's this BMW ad that I've been thinking about lately. It first aired during the 2014 Winter Olympic Games to promote the

carmakers BMW I-8 hybrid supercar. Trying to predict the future is

discouraging hazardous occupation.

That's a recording of the futurist Arthur C. Clark used in the ad.

The only thing we can be sure of about the future is that it will be absolutely fantastic

We see images of a brightly lit city against a night sky

Blue tint subtly showing that this place doesn't belong to our current time.

So if what I tell you appears absolutely unbelievable

can be any chance of visualizing the future as it really will happen.

And then the I-8 gradually revealed with its swinging gull wing doors.

The spot's title? Hello, Future.

This is Futurismo, Automotive News Podcast about the Drive Towards Tomorrow.

I'm your host, Sharazamad, and this season we're looking at how the predicted revolution in the auto industry, green, self-driving, shared vehicles,

how, well, how it'll actually happen.

For these next two episodes, we're going to focus on the message the industry needs to send to the public

to get us and our checkbooks on board with its vision.

Which is why the BMW ad intrigued me so much because in positioning this brand new green vehicle

It wasn't selling fuel economy or speed or safety or any of the things we usually identify with car commercials?

...