TomboyX - You're Pretty Damn Cool the Way You Are

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 3 July 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the next half of this Feature, Co-Founders Fran Dunaway and Naomi Gonzalez of TomBoyX continue to share their incredible journey in growing this amazing gender-neutral underwear and apparel brand.

In part 2, Co-Founders Fran and Naomi discuss When your community supports your brand, The First responder campaign, Building a brand where customers feel comfortable with, Why they don't want to be the brand to tell you you're cool -- you already are, How they're flipping the notion of what a brand is, How their building a brand based on personal values, Why people should put their dollars on brands that care for them, Why they take stances on things they care about, Why attention to fit and quality is unparalleled, What Tomboy means to them, How they include plus-size models and sizes, and so much more.

Join us while Ramon Vela interviews Fran and Naomi in Part 2 of this episode and listen to them share the inside story of their brand.

For more on TomboyX visit: https://tomboyx.com/

Justuno - justuno.com/ramon
Pattern89 - pattern89.com/pod
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	Number one, when we set out to build a brand, we wanted to not be the brand that was trying to tell
0:29.6	you how to be cool.
0:31.0	We actually think you're pretty damn cool the way you are.
0:34.9	And I think that that kind of flips the whole notion of what a brand is because
0:40.2	it's not an aspirational approach to things, but more one of gaining acceptance,
0:49.2	you know, feel comfortable in your own skin and be who you are all day, every day.
0:53.8	But also the fact that
0:55.2	we come from a community that was unrepresented, not even under, unrepresented in the
1:01.9	fashion industry and struggled to find clothing that fit our aesthetic, that that is who we are
1:10.7	and who the brand is.
1:12.6	And that's just, we're authentically true because of who we are.
1:17.7	And then the other thing is that it was extremely important to us
1:21.3	that we build a company based on our personal values.
1:25.9	And not just, we weren't just out to make a dollar and you know we do not make
1:31.5	decisions that are based on economic choices we make decisions that are based on our values so we
1:38.2	want to make sure that our factory workers are paying getting paid a fair living wage and that we're
1:43.4	working with sustainable ecotect certified wage and that we're working with sustainable
1:45.0	ecotect certified fabrics and that we're paying our workers and, you know, benefits and
1:52.0	and decent wages. And so all of that just kind of permeates through the ethos of the DNA
1:58.0	of the brand. And I think that that resonates I think that
	...

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