Primally Pure - Non-toxic skincare for a Healthy Body & Happy Self

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 6 July 2020

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Since she was young, Bethany McDaniel, founder, and CEO of Primally Pure had always had the entrepreneurial spirit. As a young girl, she created her own lip balms from a recipe she found in a magazine. She enjoyed relative success for her crafty efforts and youthful determination. But she never intended on becoming the next big-time CEO. A humble recommendation from a co-worker to use jojoba oil to treat her long-standing battle with acne planted the seed that would grow to become Primally Pure. Here is her story…

In Part 1 of this feature, Bethany discusses The organic evolution of her natural skincare products, How she struggled with acne, How she received misguided information from trusted professionals, How she worked several odd jobs while pondering what she truly wanted to do with her life, How she discovered, through a co-worker, a natural remedy that helped balance her skin, Her passion for creating natural skincare products at home, How she continued creating recipes while working on her husband’s family farm, How Bethany began selling her home-made products on the farm’s website, How Her knack for writing helped spread the valuable information on the importance of natural, holistic remedies and products, How her small but loyal following helped her realize that her products really helped people, How she never planned for Primally Pure to be successful, Her hiring mistakes, and so much more!

Join us while Ramon Vela interviews Bethany in Part 1 of this episode and listen to her share the inside story of a brand.

For more on Primally Pure visit: https://primallypure.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	I think the biggest mistake I made early on was I didn't plan to be successful.
0:29.8	I didn't have super high hopes for primarily peer.
0:34.2	I was super committed to it.
0:36.0	I was working like crazy, hustling like crazy.
0:39.3	I cared about it so much, but I didn't see what it could become. So I made a lot of mistakes because of that.
0:46.3	Like for example, when I started hiring people, which I was really reluctant to do for a long time.
0:52.3	That was another mistake. I thought that no one could do as good of a job as I could with making the product and talking to customers.
0:59.0	And obviously that wasn't true.
1:01.0	So I waited far too long to start making hires because of that.
1:05.0	But when I did make hires, I started handing out crazy titles.
1:11.6	Like everyone was a director in my company of five people.
1:15.6	And we were growing so fast that these employees weren't, didn't have the time to grow into those roles.
1:26.6	And I didn't have the experience to teach them how to do those
1:30.0	roles at a high level so I had to reach outside for um for people that were more experienced
1:38.7	and bring them in to kind of you know train my my existing employees up and all of that and and that didn't go
1:46.5	over well a lot of times having to hire you know above people when the expectation from
1:52.6	the expectation that I had set initially was that you know everyone has already at
1:58.1	the highest level and so that was that was a mistake for sure.
2:03.5	And really one that I made because I never thought that we would get to the point where we would need like someone who was a true, you know, director of whatever.
2:14.1	Yeah.
	...

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