TomboyX - Gender Neutral Underwear and Apparel For All

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 2 July 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Co-Founders Fran Dunaway and Naomi Gonzalez of TomBoyX share with us their incredible journey of designing gender-neutral underwear and apparel that provides high-quality clothing for everyone.

Despite their initial success, they struggled with creating a boxer brief/shorts that would fit a woman’s body made with top-notch quality, exceptional comfort, and cute as well. But eventually and with lots of feedback from customers they got it right and the rest is history.

In part 1, Fran and Naomi discuss How to find a product that benefits a community, How to actively-listen so you can serve your consumers more directly, How to have a brand that people want to trust through sharing their stories, Why they approach life with an all-in-lean-in-attitude, Taking the ego out of building a business, Why they want to make decision-based on values first, economics second, How to run a brand when married to your co-Founder, Advice for potential entrepreneurs, and so much more.

Join us while Ramon Vela interviews Fran and Naomi in Part 1 of this episode and listen to them share the inside story of their brand.

For more on TomboyX visit: https://tomboyx.com/

Justuno - justuno.com/ramon
Pattern89 - pattern89.com/pod
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	Naomi was doing our customer service, and she said, you know, I've been getting a lot of requests for boxer briefs for women.
0:28.9	And I immediately went on to Nordstrom.com and typed in boxer briefs for women.
0:34.3	And up came one pair of spanks, and that was it.
0:39.7	And so we were pretty sure that wasn't what our customer was looking for so then we started down the path of figuring out how to make
0:46.9	the best and most comfortable pair of boxer briefs fit a bit of women's body that we could so we
0:53.7	we found a great designer and that had 30 years of manufacturing and sourcing experience
0:59.7	and said that we want to go all the way up to Forex.
1:03.7	It needs to work on every different type of body.
1:06.4	It needs to have really high quality, use sustainable fabrics,
1:15.1	and be built to last and be cute.
1:24.3	And so we started out and we introduced the first box of briefs for women in September of 2014.
1:32.2	And we sold out before we could get them in in stock we pre-sold them for two weeks prior to getting them in house because we didn't have the money to pay for them so they sold
1:38.7	out in two weeks six months later we tripled our revenue and that was the the point at which we said ah okay we think we're
1:47.4	an underwear company we're onto something here and then the next step was to go out and raise some
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	...

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