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By understanding your risk, you can make your business resilient to challenges on the road ahead.

What's more, you can turn those risks into opportunities.

EY helps CFOs, boards, and audit committees

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Pop culture is always evolving and those changes impact our lives and ways that are both visible and not so obvious.

I'm Lucas Shaw and I cover the business of prop culture for Bloomberg.

My job is to uncover how entertainment is

changing and explain what that means for you. Because context changes

how you see things, how you change things. Context changes everything. Start exploring my coverage and more at Bloomberg.com.

This is Masters master's in business with Barry Ritholz on Bloomberg Radio.

This week on the podcast, I have an extra special guest.

I love finding these people who are just absolute rock stars within their space

that most of the investing public probably is not familiar with haven't heard

about them maybe they're a little below the radar or institutionally facing and

so the average investor is unaware of them.

You certainly are familiar with GMO, Jeremy Grantham Shop, with Mayo and Adolu, his partners.

That shop was founded in 1977. The person who heads their focus and quality strategies,

is gentleman named Tom Hancock. He also helps run some of their mutual funds

and helped put together their first ETF and he has really quite an astonishing

...