To Win You Must Suffer.

BigDeal

Codie Sanchez

Marketing, Business, Investing, Entrepreneurship

4.9 • 970 Ratings

🗓️ 15 December 2025

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most people think success comes from talent, timing, or luck. The brutal truth? It comes from suffering. After building multiple seven and eight-figure businesses and investing in hundreds of companies, I've learned the one thing nobody wants to tell you: to win, you must be willing to endure more pain than everyone else. This isn't about motivation or manifestation — it's about the cold, hard reality of what it actually takes to build the life you want in 2025 and beyond. In this raw, unfiltered episode, I break down the four brutal truths that will either make or break your success: why four-hour work weeks are a myth (the data shows 85-90% of businesses require daily founder involvement), why everyone is trying harder than you think they are (and hiding it), why there's more competition than you want to admit (305 million startups launched globally last year alone), and why most people will never communicate honestly. I reveal the six types of people you'll face as a leader — from the reactive responder to the strategic warrior — and why only one of them actually wins. You'll learn about effort concealment, survivorship bias, and why 80% of people think they're above average (spoiler: they're not). But this isn't just about what's broken — it's about what actually works. I expose why the passive income dream applies to less than 1% of the population, why 95% of Shopify stores never make a single sale, and why comparing your reality to someone else's highlight reel is killing your progress. If you've ever felt like you're behind, or wondered why success seems easier for everyone else, or if you're ready to stop believing the lies and start doing the hard work that actually matters, this episode will change how you think about winning forever. I say it all the time: building real wealth doesn’t require a flashy startup — it just takes one boring, cash-flowing business. Join me at Main Street Millionaire Live to get my exact playbook for finding, buying, and scaling a business. Stop wondering how ownership could change your life, and come find out: https://contrarianthinking.biz/MSML26_BDYT ___________ 00:00:00 Introduction 00:00:54 To Win You Must Suffer 00:01:36 The Six Types of People You'll Face as a Leader 00:04:25 Becoming the Strategic Leader 00:06:32 Everybody Is Trying Harder Than You Think 00:08:12 The Highlight Reel Deception 00:10:30 More Competition Than You Want to Admit 00:13:09 The Startup Gold Rush: The Math Behind Competition 00:14:18 Four Hour Work Weeks Do Not Work 00:16:21 The Contrarian Boardroom Solution 00:17:28 Stop Comparing Your Worst to Others' Best ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Everybody wants you to believe that the world around you is kind, nice, docile, everybody's got your back.
0:06.5	The truth of the matter is, it's not.
0:08.5	You are at war with those around you in most things in life if you want to win.
0:14.0	You have competitors who want to kill you.
0:16.5	You have competitors who want your mate instead of you.
0:19.5	The hard truth about the world today is we're still humans that haven't involved all the way from apes.
0:24.8	We are trying to pretend like society is easy, like there is no undercurrent, like everybody wants to be your friend.
0:31.8	And the truth of the matter is, that's not true at all.
0:34.9	And so today I want to talk to you about what it actually takes to win, the things that nobody will tell you, because it's politically uncorrect to say them today.
0:43.7	But you don't come to this channel for me to tell you the things to make you feel good.
0:47.6	You come to this channel to have the life that you actually want.
0:50.1	Let's get into it, because 2026 is going to be either a bitch or your bitch.
0:59.3	The truth of the matter is to win, you have to suffer. There is no other way around it. It's going to be harder than you think. It's going to take longer than you think. You will lose friends, but you will also gain them in the end. And it will only be worth it
1:10.9	because you kept going. There's a famous entrepreneur by the name of Ben Horowitz, and he wrote a book
1:15.9	called The Hard Thing About Hard Things, where he says the most perfect line about entrepreneurship and
1:21.5	leadership. He said, your job as a leader is mostly just getting all the way to the truth. And this video today isn't meant to be motivation.
1:29.7	It's meant to tell you the thing that too many people on the internet will not tell you.
1:33.2	And there's really four things.
1:35.2	Four hour work weeks, they don't fucking work.
1:38.2	Everybody is trying harder than you think they are.
1:40.9	There is more competition than you want, and most people do not communicate honestly.
1:44.9	So I want to talk first about the people and the communication, because we have to live with the
	...

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