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Marketing School - Digital Marketing and Online Marketing Tips

To Focus or Not to Focus, The Marketer's Dilemma | Ep. #625

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 18 April 2018

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #625, Eric and Neil discuss where and how to focus your energy. Tune in to hear what you should actually be focusing on! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: To Focus or Not to Focus, The Marketer's Dilemma [00:50] People have different concepts of how marketing works. [01:02] Your tactics all depend on what your business is, what its status is, etc. [01:37] Pick a tactic that is working the best for you and focus all your energy on that. [01:55] Once that tactic is operating to its best abilities, add in other tactics. [02:24] Eric worked at a company that tried a bunch of different tactics and found video marketing worked the best, then focused all their energy on that. [03:14] Neil met the Legal Zoom/Shoedazzle CEO; he told Neil to have laser focus. [04:10] Steve Jobs said that he is better at saying “no” than other people. [04:40] If your growth rate is accelerating, hit the gas. If it’s decelerating, think about what you can improve. [04:55] That’s all for today! [05:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of Marketing School.

0:55.0

I'm Errit Sue, and I'm Neil Patel.

0:58.0

And today we are going to talk about if, well, the title is

1:01.0

to focus or not to focus, the marketers, the title is To Focus or Not to Focus, The Marketers, The Lemma.

1:05.0

So, Neil, you and I have worked on a lot of different projects in the past.

1:09.0

We've gone through a lot of burns.

1:11.0

So what are your thoughts around this? What have you learned? And this is not even just for us to, it is just for entrepreneurs across the board, even the best in the world.

1:18.0

Yeah, people have different concepts. In marketing, if you want to grow up one, and it's like, like oh you should focus on one strategy one tactic do it all

1:26.3

and then just grow from there some people say no if you really want to be a

1:29.3

big company you need to do them all then you need to push hard. It all depends where you are

1:34.4

within your business or the company you're working for. If they're a startup and they

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