There are in history what you could call plastic hours, plastic hours,

namely crucial moments when it's possible to act.

And if you move then, something happens.

No, they're not my words.

Those are the words of philosopher and scholar Gersham Sholem,

who was born to Jewish parents in Berlin in 1897.

He came of age in a century riven by conflict and anti-Semitism.

Yet, he believed in hope and our capacity for collective change during the plastic hours.

These are born in periods of what Sholom called volatile flux, and I've no need to tell you that we're right in the middle of that now.

And as painful, truly painful as those current events are, what the plastic hours do

is create a unique opportunity for true change. Because we've been forced to slow down.

Stop hurling forward with no thought of the bigger picture and what we're doing with our own lives as well as the planet.

But there is a new movement building.

More and more understanding that their role is about protecting our people and planet as well as making a nice profit.

And here's the thing, the exciting thing, more established ones are catching up too,

resetting their moral compass in a way we just would not have seen five years ago.

In the wake of those awful riots on Capitol Hill by Trump supporters,

banks, insurers and even an international hotel chain pulled their political funding.

Now listen, that's not normally golf courses and banks where revolution starts.

But even those most conservative businesses are recognising they have to do something

because the world is changing and they need to play their part in the greater whole.

And so are we.

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