5 • 145 Ratings
🗓️ 28 September 2020
⏱️ 34 minutes
🧾️ Download transcript
Click on a timestamp to play from that location
0:00.0 | Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce |
0:10.9 | podcast, and he's not your average host. |
0:14.4 | This is The Story of a Brand with your host, Ramon Vela. |
0:21.2 | The other thing with Q4 of this year, |
0:23.6 | and it's something that I don't think a lot of, |
0:26.4 | even people in the D2C space don't really look at, |
0:29.1 | is we have this giant shift in terms of how consumers are buying. |
0:34.6 | That's already going to be a huge, huge wake. |
0:37.3 | But just take a look at the shopping season, right? Last year, I mean, if you look at the calendar, the time between Thanksgiving and Christmas, it changes every year because Thanksgiving is always the 4th Thursday of November and Christmas is always on December 25th. So that's your shopping season. This year, 2020, the shopping season, in terms of the number of days, it's going to be three days or 10% longer. This year, 2020, a shopping season in terms of the number of days, it's going to be |
0:55.2 | three days or 10% longer this year than last year. So already structurally, you have more time |
1:02.6 | to shop. So we're already going to see a longer retail kind of, we're going to already see a longer |
1:07.8 | retail session or a resale season between Thanksgiving and Christmas |
1:13.1 | and you have this amplified effect of people buying all on. Yeah, we're going to see a lot of |
1:16.8 | records shattered as this holiday season. I wouldn't be surprised to see COPS 20, 30 percent |
1:22.7 | above last year or above all-time records just based on the structural challenges the structural challenges with the |
1:28.3 | economy and people not be able to shop as well as the fact that the shopping period is 10% |
1:33.2 | longer this year. |
1:36.7 | Hey everyone, this is Ramon Bella and this is another episode of the story of a brand. As always, |
1:43.2 | I have an amazing founder, entrepreneur, |
1:46.2 | that I'm going to feature on today's show as well as their company. But before I do, |
1:51.5 | let me say a little something about tenuity, my partner, Tenuity. Now, Tenuity is the |
1:57.0 | largest independent performance marketing agency across the Tripoli of Google, Facebook, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.