Tinuiti - Success Requires Strategy

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 28 September 2020

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the first part of this Feature, Nii A. Ahene, Chief Strategy Officer at Tinuiti, shares an in-depth discussion about digital marketing. Representing Tinuiti, Nii Ahene, Chief Strategy Officer, discuss what it means to be the largest independent performance marketing agency. Now at first impression, our listeners have to know Nii Ahene is not a psychic, although that’s what Tinuiti seems to offer with Nii’s experience. With an expansive understanding of e-commerce, Tinuiti is here to help its clients fully understand the digital marketing world in order to best utilize its capabilities. As Nii explains, social media “is not what it was 10 years ago” and it’s definitely “not what it’s going to be in 10 years.” Tinuiti is here to help you understand the now so that you could adapt for the future. Here's his story.

In the first part, Nii discusses Tinuiti and what the do; The Journey of Nii Ahene; Economic impacts of the stimulus; Being a conscious investor and getting the most out of your dollars; Learning the social media ecosystem; The changing of retail shopping seasons; Getting used to the e-commerce environment; Q4 advice for e-commerce brands; And so much more.

Join us while Ramon Vela interviews Nii in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Tinuiti visit: https://tinuiti.com/Ramon

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	The other thing with Q4 of this year,
0:23.6	and it's something that I don't think a lot of,
0:26.4	even people in the D2C space don't really look at,
0:29.1	is we have this giant shift in terms of how consumers are buying.
0:34.6	That's already going to be a huge, huge wake.
0:37.3	But just take a look at the shopping season, right? Last year, I mean, if you look at the calendar, the time between Thanksgiving and Christmas, it changes every year because Thanksgiving is always the 4th Thursday of November and Christmas is always on December 25th. So that's your shopping season. This year, 2020, the shopping season, in terms of the number of days, it's going to be three days or 10% longer. This year, 2020, a shopping season in terms of the number of days, it's going to be
0:55.2	three days or 10% longer this year than last year. So already structurally, you have more time
1:02.6	to shop. So we're already going to see a longer retail kind of, we're going to already see a longer
1:07.8	retail session or a resale season between Thanksgiving and Christmas
1:13.1	and you have this amplified effect of people buying all on. Yeah, we're going to see a lot of
1:16.8	records shattered as this holiday season. I wouldn't be surprised to see COPS 20, 30 percent
1:22.7	above last year or above all-time records just based on the structural challenges the structural challenges with the
1:28.3	economy and people not be able to shop as well as the fact that the shopping period is 10%
1:33.2	longer this year.
1:36.7	Hey everyone, this is Ramon Bella and this is another episode of the story of a brand. As always,
1:43.2	I have an amazing founder, entrepreneur,
1:46.2	that I'm going to feature on today's show as well as their company. But before I do,
1:51.5	let me say a little something about tenuity, my partner, Tenuity. Now, Tenuity is the
1:57.0	largest independent performance marketing agency across the Tripoli of Google, Facebook,
	...

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