Kinn - Jewelry Inspired by Women and Their Many Moments Lived

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 28 September 2020

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the first part of this Feature, Jennie Yoon, Founder & CEO at Kinn, comes on the show today to share her story of creating Kinn. After a tragic incident happened, Jenny Yoon and her family lost their priceless and near irreplaceable heirlooms. Anyone who’s saved a watch or family engagement ring understands the pure beauty that it holds in capturing nostalgia. Jenny Yoon especially understands this as she talks about how “jewelry is more than an accessory … it’s a time machine...” With every purchase at Kinn, it’s a purchase for a quality ring and memories that are going to last lifetimes.

In part one, Jennie discusses Who is Kinn; Jenny’s Journey into Creating Kinn; Re-finding your career path and figuring it out; The early challenges of growing a business in a competitive space; Pricing and marketing in the jewelry world; Marketing your company and making it work; Advice for all young entrepreneurs; And so much more.

Join us while Ramon Vela interviews Jennie in Part 1 of this episode and listen to her share the inside story of a brand.

For more on Kinn visit: https://kinnstudio.com/

Visit our sponsor:
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	To me, jewelry is just more than an accessory where it just, I don't know, it almost is like
0:29.1	a time machine that it just like, it captures and, you know, it could be passed on.
0:35.1	And from there itself, I feel like you can create even more stories and this is from
0:40.3	my grandmother and this is this is when this is a ring that she got engaged with and it was
0:45.7	passed on to me and you know so and so forth so I think there's something really unique about that
0:51.0	and I think you know we're here to either, you know, help tell retell
0:57.4	that story or bring that storytelling to your every day.
1:09.1	Hey, everyone. This is Ramon Vela and welcome to a new episode of the story of a brand.
1:15.2	As always, I have an amazing founder brand that we're going to feature today.
1:20.6	However, before we do, I want to say a little something about my partner retention science.
1:26.9	Now, most customer relationships and when your email workflows do.
1:31.2	So why not skip the same boring linear workflows and campaigns that 99.9% of all email
1:37.3	marketing software forces you to use.
1:39.9	Instead, with retention science, each shopper gets a unique campaign based on their data and behavior.
1:45.9	Retention science uses built-in campaign logic that is always improving even while you sleep.
1:51.1	So you can engage customers wherever they are in the journey of your brand.
1:55.7	Visit retention science.com for slash SOB and sign up for a demo because this is something you really have to see for yourself.
2:03.8	And for a limited time, the listeners of the show get their first month free when signing up for a retention science account.
2:10.7	Again, retention science.com for slash SOB.
2:15.3	That isn't stand for what you think it stands for. It stands for
	...

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