Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

I would say, you know, people are buying because our shoes make them, and again, I feel like a broken record a little bit, but it's that feeling of the confidence to do anything.

From a comfort perspective, from a style perspective, and from a, frankly, not having to think perspective,

it's kind of like that trio that people are buying for. And, you know, we've done a ton of customer

research and we've, like, all the the time we're always talking to customers and doing

interviews with customers that have bought recently or bought you know months ago and trying to make

sure that we're continually improving our product and our thought process um so i'd say like you know

that's why people are buying um because it is literally the most comfortable shoe

that will make you feel like you can do anything.

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