5 • 145 Ratings
🗓️ 28 September 2020
⏱️ 34 minutes
🧾️ Download transcript
Click on a timestamp to play from that location
0:00.0 | Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
0:14.4 | This is The Story of a Brand with your host, Ramon Vela. |
0:21.6 | If Spotify tracks you as a user independently, using something called an IDFA or ID for |
0:27.1 | advertiser, you as a user, when you open that app the very first time after you've upgraded |
0:33.6 | or updated your iPhone, you need to say, I explicitly allow Spotify to track me. |
0:39.0 | That is a change. |
0:40.3 | That is going to roll out. |
0:41.6 | It was supposed to roll out later this month. |
0:43.2 | Apple announced last week they're going to push it to January, but that is a change |
0:47.2 | that is happening. |
0:48.8 | And it's our assumption that most users not liking to be tracked or if given the option, which if I'm given the option, yeah, I don't want you to track me, are going to opt out of that. |
0:59.0 | There will be ramifications to that. We're going to see impacts to kind of how to how to do measurement. |
1:05.0 | We're going to see impacts of targeting. We're going to see impacts of lookalikes. |
1:08.0 | That's really where we're focused on helping our clients understand where the future is going as it relates to digital marketing. |
1:17.6 | Hey, don't forget to listen to part one of this amazing feature. Now, let's get back to the story. |
1:24.6 | But I notice there's, I think they're coming up with a new strategy or they're |
1:29.1 | implementing a new strategy now. Do you think they're going to be a great place for third party |
1:34.2 | to sell third party products? I think they're going to be, they're going to try their best |
1:40.5 | to compete with Amazon. And I think that Walmart is still a larger retail in terms of |
1:46.0 | sales than Amazon. Let's let's not forget that. Like Amazon might be one of the highest |
1:51.7 | market caps of any publicly traded company, but when it comes to actual dollars flowing through |
1:55.8 | their, we'll call it a platform as a general term, their retail stores, more dollars |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.