Tinuiti - Activate Your Brand’s Potential

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 28 September 2020

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, Nii A. Ahene, Chief Strategy Officer at Tinuiti, dives into the world of digital marketing. With a mix of fast-talk and true passion for the work, Nii gives us his commentary on how to best market your brand for the present while utilizing valuable data for the future. As Nii approaches this, he doesn’t just think about what’s going on right now in e-commerce. His big picture question is “when it's the Super Bowl in twenty, twenty-five, how are people going to buy (and have delivered) their food or snacks? What will that process look like?” This mindset is what drives Tinuiti to be the leading independent marketing agency, it’s what makes it so unique. For any brand, looking for a fresh look into understanding the e-commerce environment, take a look at Tinuiti. Here's the rest of the story.

In part two, Nii discusses Learning to read the changes in e-commerce; The power of Wal-Mart and how they utilized their website; How the internet changes every day; A consumer’s personal tie to your product; Updating the mainstream for your modern consumer; Why data is so valuable; And so much more.

Join us while Ramon Vela interviews Nii in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Tinuiti visit: https://tinuiti.com/Ramon

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	If Spotify tracks you as a user independently, using something called an IDFA or ID for
0:27.1	advertiser, you as a user, when you open that app the very first time after you've upgraded
0:33.6	or updated your iPhone, you need to say, I explicitly allow Spotify to track me.
0:39.0	That is a change.
0:40.3	That is going to roll out.
0:41.6	It was supposed to roll out later this month.
0:43.2	Apple announced last week they're going to push it to January, but that is a change
0:47.2	that is happening.
0:48.8	And it's our assumption that most users not liking to be tracked or if given the option, which if I'm given the option, yeah, I don't want you to track me, are going to opt out of that.
0:59.0	There will be ramifications to that. We're going to see impacts to kind of how to how to do measurement.
1:05.0	We're going to see impacts of targeting. We're going to see impacts of lookalikes.
1:08.0	That's really where we're focused on helping our clients understand where the future is going as it relates to digital marketing.
1:17.6	Hey, don't forget to listen to part one of this amazing feature. Now, let's get back to the story.
1:24.6	But I notice there's, I think they're coming up with a new strategy or they're
1:29.1	implementing a new strategy now. Do you think they're going to be a great place for third party
1:34.2	to sell third party products? I think they're going to be, they're going to try their best
1:40.5	to compete with Amazon. And I think that Walmart is still a larger retail in terms of
1:46.0	sales than Amazon. Let's let's not forget that. Like Amazon might be one of the highest
1:51.7	market caps of any publicly traded company, but when it comes to actual dollars flowing through
1:55.8	their, we'll call it a platform as a general term, their retail stores, more dollars
	...

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