Apple's starting to see a turnaround in China, according to new data from IDC.

Shipments ticking up less than a percent from last year as CEO Tim Cook visits that all-important

market this week. Steve Kovac has more in today's tech check. Steve.

Yeah, Leslie, building on some momentum we saw in the last earnings report, but look,

Tim Cook is now this week on one of his regular tours of China.

That's Apple's most important market outside of the United States, of course. And sure,

he got that custom-made Labou. Look how cute that thing is, which sent shares of Pop Mart soaring yesterday and kind of broke the internet for a bit there. But he's also there to play

politics and promote Apple's new iPhone 17 lineup. All as Apple's China's business

is showing some early signs of turning around thanks in part to government subsidies that effectively

discount some of the lower end iPhones. And we're already seeing evidence that's driving sales

for the base model of the iPhone 17 in China. So look, you have Cook here playing it both ways.

As state media reported, Cook promised new investments in China, though didn't get many

specifics out of that report. He's also working to move more manufacturing outside of China

to avoid the worst of President Trump's tariffs. Over the last several hours, we've seen more

evidence of Cook cooks moving away from

China. For example, Reuters reporting Apple is lobbying to change a tax law to get a break on

manufacturing equipment and Bloomberg reporting that upcoming gadgets like a security camera

and tablet for controlling smart appliances will be made in Vietnam. And that all tracks with

the vision Cook laid out

back in May when the terror threat was at its worst for Apple. So over time, Apple plans to move

as much of its production for U.S.-bound iPhones to India, and it is working. For example,

Jeffrey's analysts this week estimated only about 9 million iPhones in the U.S. will come from China this year.

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