As viral AI models like OpenAI, SORA 2 raise these existential risks about Hollywood's

copyrighted material, new tools are emerging to protect IP rights.

For today's tech, Julia Borsden joins us with the co-founders of anti-piracy startup Sound Patrol,

one of whom has a long history in Hollywood.

Hey, Julia. Hey, Carl, that's right, legendary Hollywood super has a long history in Hollywood. Hey, Julia.

Hey, Carl, that's right. Legendary Hollywood Super Agent and co-founder of CA, Michael Ovitz.

Also a longtime tech investor. He co-founded anti-piracy company's Sound Patrol with AI researcher Walter DeBrower. The company uses neural fingerprinting to make IP identifiable, even if it's distorted

or manipulated by AI recently announcing deals with Universal Music Group and Sony Music.

Thank you both for joining us today. Michael, let's start with you with your long history in

Hollywood. You have also invested in tech. Why did you decide to co-found and chair this new

anti-piracy company? Thanks, Julia. And thank you to you and Carl for having us. I was referred

by a fellow professor of Walter at Stanford to have a conversation with him about some technology

he had, and it was not in an area that I was particularly interested in, which was NFTs, but

we had the discussion. And about 15 minutes into the call, just a light bulb went off in my head and I said,

can your neural fingerprinting work with IP like songs or video or live sporting events?

And Walter's answer was it's elementary.

And I said, well, we're in a new business.

And we started it up very quickly.

Went to see Sir Lucian Grange, who runs Universal.

I would say five minutes into the presentation.

He said, I'm in.

He said, obviously, it needs to be diligence,

...