Tim Brown on Allbirds' Sustainable Footwear Revolution | Drive Season 2
The Business of Fashion Podcast
The Business of Fashion
4.6 • 770 Ratings
🗓️ 11 October 2019
⏱️ 45 minutes
🧾️ Download transcript
Summary
In episode 1 of the new season of BoF’s podcast series Drive, delivered by DHL, the Allbirds co-founder and co-CEO discusses how his high-risk strategy has created a sustainable brand that is disrupting the established footwear market.
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Transcript
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| 0:00.0 | I'm Imran Ahmed, founder and CEO of the Business of Fashion, and welcome to the second season of Drive, delivered by D.H.L. |
| 0:08.4 | Where we hear the stories of fashion's most dynamic entrepreneurs in their own words. |
| 0:14.5 | Season two is focused on sustainable entrepreneurship, and today I sit down with Tim Brown, co-founder of the breakout brand Allbirds, |
| 0:22.9 | to discuss his decision to not only adopt wool, a naturally sustainable fiber, but to register |
| 0:29.0 | his global shoe brand as a B corporation, and to hear why just getting a little bit better |
| 0:34.5 | every day continues to be his mantra for sustainable success. |
| 0:38.8 | This was actually about a revolution in sustainable manufacturing |
| 0:42.0 | and a category in fashion and footwear that had an enormous problem to solve. |
| 0:46.9 | And I think we were hugely energized by that challenge and very, very quickly decided we |
| 0:51.4 | were going to take a crack at it. |
| 0:52.4 | The idea that we architected a supply chain that could have real impact, |
| 0:57.1 | not just because that could build a big business, |
| 0:58.9 | but because we knew we needed to build a big business |
| 1:00.8 | to have the type of impact we wanted with the materials that we were going to use. |
| 1:04.4 | So here's my conversation with Tim Brown |
| 1:06.6 | to learn what it really takes to build a global, sustainable fashion business from scratch. |
| 1:16.7 | Mr. Tim Brown, welcome to London. |
| 1:19.5 | Thank you. Thank you for having me. |
| 1:21.3 | Thank you for joining us for the second series of drive. |
| 1:25.8 | This series is all about people building businesses who have the drive and |
| 1:32.6 | stamina to create big things with big impact. And you are certainly a very good example of that. |
| 1:39.1 | And this series in particular is focused on people building sustainable businesses, sustainable fashion businesses. |
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